Media Coverage

Convergência Digital: Merck adopts cloud to provide information to physicians

MSD, the result of the merger between Merck Sharp & Dohme with Schering-Plough, has launched a collaborative cloud-based: the MSD InteracTV, video-sharing platform aimed at doctors who have a relationship with the company.

Paulo Amaral, head of the area of multi-channel marketing at Merck, said that, after the merger, the company felt the need to establish dialogue with its various audiences, including physicians. "We did a survey and found that most doctors prefer to receive information on video," he explains.

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