Media Coverage

Fast Company: Innovation From Outer Space! Exploring NASA's Mars Effect

When the Curiosity rover successfully landed on Mars, it was the culmination of years of fevered NASA planning. Curiosity was NASA's first large-scale public space exploration mission since the Space Shuttle program ended, and the SUV-sized rover's dramatic landing made headlines around the world. NASA, however, isn't a one-stop shop. Getting Curiosity to Mars and sending pictures back to earth required extensive collaboration with hundreds of private firms. The extensive R&D programs required to get the Curiosity rover going spurred technical development around the world, creating benefits that will return to the consumer goods market.

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