August 2010 - AWS Start-Up Challenge 2010 Launch

Newsletter #64

Dear AWS Community,

We are excited to inform you that the AWS Start-Up Challenge 2010 will soon be open for submissions. This year, start-ups in 22 countries across the Americas, Asia, and Europe can enter to be selected as regional semi-finalists and compete for the global grand prize. Sign up to be notified about the contest. This month, Amazon CloudFront, the easy to use content delivery network, announced a new feature to assign a default root object to your HTTP or HTTPS distribution, and Amazon Elastic MapReduce announced that they will soon be supported by AWS Premium Support. We have also launched a new Python Developer Center with libraries, sample code, tutorials and other Python resources to help you build on AWS.

News & Announcements

To keep you up-to-date, here are the latest news items and announcements from AWS.

AWS Start-Up Challenge – Coming Soon
The AWS Start-up Challenge is starting soon with an expanded world footprint – start-ups in 22 countries across the Americas, Asia, and Europe can enter to win. This annual competition is designed for promising start-ups that are using the AWS cloud computing platform to get noticed and compete for a chance to win $100,000 in cash and credits. This year, we will recognize 5 semi-finalists from each region and select one global grand prize winner. Start drafting your applications now and stay tuned for the call for submissions. Visit for more information.

Amazon CloudFront Adds Default Root Object Capability
Amazon CloudFront, the easy to use content delivery network, now supports the ability to assign a default root object to your HTTP or HTTPS distribution. This default object will be served when Amazon CloudFront receives a request for the root of your distribution, i.e. your distributions domain name by itself. This feature should make it easier for you to serve all of your static content from edge locations close to your end users and provide them with a better experience. You can read more about the default root object feature in the Amazon CloudFront Developer Guide.

AWS Support for Amazon Elastic MapReduce
We are excited to announce that, beginning September 1, Amazon Elastic MapReduce will be included in the list of supported services for AWS Support. Customers will have access to technical assistance from the Amazon Web Services team whenever and as frequently as their business demands. Further, with pay-by-the-month pricing and an unlimited number of support cases, customers will not be constrained by long-term support contracts or limited support privileges.

Featured Case Study: Health Department of the Junta de Andalucía
The Health Department of the Junta de Andalucía, the government of Spain’s most populous autonomous community, runs its Citizens Communication Public Web portal on Amazon EC2 and Amazon S3. The Health Department’s application server portal serves large amounts of data including high definition videos, with an infrastructure cost using AWS estimated at 1/30 of what it would be with a regular infrastructure services provider. Read the full case study. Also, check out our other new customer case studies at

Developer Resources

Check out these developer resources to help you build and grow on AWS.

New Python Developer Center
Visit the new AWS Python Developer Center with libraries, sample code, and additional resources to help you build applications on AWS, primarily based on the boto community library. Check out some of the new resources from our community:

Building an Amazon S3 Browser with Grails
Don Denoncourt outlines how to add scalable and reliable storage to your Grails-based web application with Amazon S3 and the AWS SDK for Java.

AWS On The Road

We hope you can join AWS, our customers, and partners at the following events.

Data Center GreenTech
August 12, Sydney, Australia
AWS evangelist Simone Brunozzi presents The Efficiency of Cloud Computing

Seattle Hadoop Day 2010
August 14, Seattle, WA
Join us for this free event where participants can gather to learn about the Apache Hadoop ecosystem, with speakers from Facebook, Yahoo, LinkedIn, AWS, and others. Hosted by Drawn to Scale and sponsored by AWS, Cloudera, Fabric Worldwide, and Karmasphere.

August 17 – 21, Brasilia, Brazil
Visit AWS evangelist Jinesh Varia for a conference keynote and two general sessions.

AWS User Group – Cologne

August 18, Cologne, Germany

Workshop: Getting Started with IBM Software on AWS, featuring WebSphere Application Server
August 19, Waltham, MA

Workshop on Cloud Computing, IIT Madras
August 20, Chennai, India

IndicThreads Conference
August 21, Pune, India
AWS evangelist Simone Brunozzi presents Introduction to Amazon EC2, Virtual Servers in the Cloud

WTTC Conference 2010

August 23, Bangkok, Thailand

AWS User Group – Seattle
August 24, Seattle, WA

Asia Peering Forum
August 30, Hong Kong

AWS at Oracle OpenWorld
September 19-23, San Francisco, CA
Visit the AWS team at our exhibit, Moscone South, #2129 and hear theater presentations on AWS and Oracle solutions, including presentations from leading Systems Integrators.

AWS Cloud for the Federal Government
September 23, Arlington, VA

Virtual Events

Empower Your Business with Amazon Web Services and SAP Cloud Computing
August 25, 10:00 AM
Amazon Web Services and SAP have teamed up to deliver Business Management and Business Intelligence solutions to help you realize your potential in the cloud. In this webinar, AWS and SAP executives will demonstrate these solutions – designed, packaged, and priced to meet the unique needs of small businesses and midsize companies; discuss best practices for quickly deploying your business in the cloud and review specific use cases and cost savings.

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