February 2011 - AWS Elastic Beanstalk and Amazon Simple Email Service

Dear AWS Community,

Several exciting announcements have been made over the past few weeks – we have announced new services, AWS Elastic Beanstalk and Amazon Simple Email Service, and announced plans to make Oracle Database 11g available on Amazon RDS. In addition, we have a number of upcoming webinars, user groups, and industry conferences across the globe that you should check out.

  • News & Announcements
    • Introducing AWS Elastic Beanstalk
    • A New Email Sending Service – Amazon Simple Email Service
    • Console Support for Amazon CloudWatch
    • New Edge Location for Amazon CloudFront and Amazon Route 53
    • AWS Import/Export Now Supports the US West (Northern California) Region
    • Updated AWS Customer Agreement
    • Featured Case Study:
  • AWS Solution Providers News
  • AWS on the Road
  • Virtual Events

News & Announcements

To keep you up-to-date, here are the latest news items and announcements from AWS.

Introducing AWS Elastic Beanstalk
AWS Elastic Beanstalk has been released to make deploying and managing applications in the AWS cloud even easier. “Easy to begin and impossible to outgrow”, developers can simply upload their application and Elastic Beanstalk automatically handles the deployment details of capacity provisioning, load balancing, auto-scaling, and application health monitoring. There is no additional charge for Elastic Beanstalk – customers pay only for the AWS resources needed to run their applications. Read more about AWS Elastic Beanstalk or sign up for the February 22 webinar.

A New Email Sending Service – Amazon Simple Email Service
Amazon SES is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required – businesses can utilize a free usage tier, and after that, enjoy low fees for the number of emails sent plus data transfer. Learn more about Amazon Simple Email Service or register for the February 11 webinar.

Console Support for Amazon CloudWatch
Amazon CloudWatch, the service that lets you monitor your AWS resources, can now be accessed through the AWS Management Console. With a simple point-and-click interface, you can now search and browse your AWS resource metrics, view graphs to troubleshoot issues and discover trends, create and edit alarms to be notified of problems, and get at-a-glance performance overviews of your AWS resources, all from your browser. Amazon CloudWatch automatically monitors your Amazon EC2 instances, EBS volumes, RDS DB instances, and Elastic Load Balancers. Access to the AWS Management Console is provided free of charge.

New Edge Location for Amazon CloudFront and Amazon Route 53
A new edge location is available in Paris to help improve performance for end users of Amazon CloudFront and Amazon Route 53. Both CloudFront and Route 53 utilize a global network of locations to provide your end users with low latency and high performance in accessing your content. With this addition, the number of locations utilized by CloudFront and Route 53 in Europe has increased to 5, and the number of global locations to 18. We plan to continue to add new locations worldwide for each service throughout 2011. To learn more about Amazon CloudFront, tune into the interactive online Office Hours session on February 9.

AWS Import/Export Now Supports the US West (Northern California) Region
AWS Import/Export now supports importing and exporting data into and out of Amazon S3 buckets in the US West (Northern California) Region. For significant data sets, AWS Import/Export is often faster than Internet transfer and more cost effective than upgrading your connectivity. To create your fist AWS Import/Export job in the US West (Northern California) Region, follow the steps in the Getting Started section of the Developer Guide.

Updated AWS Customer Agreement
The AWS Customer Agreement has been updated and will be effective February 23, 2011 for existing customers. In addition to structural changes that make the information you need more accessible, some terms of the agreement have changed. For highlights of those changes, see the What’s Changed page. To read the updated AWS Customer Agreement. Please be sure to review the updated AWS Customer Agreement carefully.”

Featured Case Study:, a growing online sports community with over 300,000 sporting events and recreational activities, was looking for a way to analyze a user’s click-stream and deliver pertinent trending information in a timely manner. migrated to Amazon Simple Notification Service (Amazon SNS) from XMPP to “cut down monthly costs, realize a more bug-free experience, reduce operational burden, and achieve greater flexibility.” Read the full case study and architecture diagram.

AWS Solution Providers News

Check out the latest announcements from the AWS Solution Providers community.

Oracle Database 11g coming to Amazon RDS
We have recently announced plans to make Oracle Database 11g available via the Amazon Relational Database Service (Amazon RDS) during the second quarter of 2011. If you have existing Oracle Database licenses, you will be able to apply them to run Oracle Databases on Amazon RDS with no additional software licensing or support charges. If you don’t, you can take advantage of pay-by-the-hour licensing with no upfront fees or long-term commitments. Visit to learn more, sign up to be notified when the service is available, or to request a briefing from an AWS associate.

Advanced Cluster Management with Scalarium
Based in Germany, available globally, offers advanced management and deployment features for those who have more complex applications. With Scalarium you can automate the configuration, deployment, and the backup of your application running on EC2. Thanks to its generic scripting framework, Scalarium supports every major programming language, database, and application stack. Contact them for a personal screen-sharing introduction and learn why social gaming companies like use Scalarium to manage hundreds of machines.

AWS On The Road

We hope you will join AWS, our customers, and partners at the following events.

AWS Events

Chicago AWS User Group “Deploy Your Wordpress Website on Amazon & Elastic Beanstalk”
February 8, Chicago, IL

AWS User Group – NYC
February 9, New York City, NY

AWS 101 Cloud Computing Seminars – Making the Case for Cloud
February 10, Bangalore, India
February 17, Singapore
February 24, Hong Kong
Please join us for these informative seminars on how to make the case for cloud computing and leverage the AWS cloud to drive key differentiated benefits for your organization.

AWS 101 for the Government
February 10, Herndon, VA
Sri Vasireddy, Federal Solutions Architect, will provide instruction on how government agencies and departments are succeeding with Amazon Web Services’ cloud computing platform. Sri will also lead a hands-on, no-code, tutorial on how to host a website on AWS.

AWS User Group – Berlin
February 15, Berlin, Germany

Japan AWS User Group: Tokyo
February 16, Tokyo, Japan

AWS User Group – Twin Cities “Governance and Automation for AWS”
February 17, Minneapolis, MN

Japan AWS User Group: Osaka
February 19, Osaka, Japan

AWS User Group – Helsinki
February 22, Helsinki, Finland

AWS Breakfast Briefing
February 22, London
Stoneburn and AWS will explain what Infrastructure- and Platform-as-a-Service mean for the enterprise and how to get started. This briefing will cover Amazon EC2, EBS, S3, RDS, Route 53, and CloudWatch, elastic demand management and high availability.

Amazon Web Services Training by ThoughtWorks
February 10, Chicago, IL
March 18, New York, NY
March 23, London
ThoughtWorks is offering a one-day AWS training course for developers, systems administrators and all technologists who want to embark on a hands-on deep-dive of AWS services.

Industry Events

Cloud Camp
February 12, Delhi, India

Headstart Mumbai
February 12, Mumbai, India

Hadoop Summit
February 16, Bangalore, India

February 17, Calcutta, India

Cloud Camp
February 19, Chennai, India

February 21, Los Angeles, CA

February 22, Los Angeles, CA

Cloud Camp
February 23, Hyderabad, India

LA Cloud Computing Meetup
February 23, Los Angeles, CA

Game Developers Conference (GDC)
February 28-March 4, San Francisco, CA
Stop by the AWS and RightScale booth to learn how leading online game companies are utilizing the power of cloud computing to massively scale online games.

ESRI Developer and Partner Summits
March 5-10, Palm Springs, CA
Visit AWS at the ESRI Developer and Partner Summits to learn how customers are taking advantage of ESRI’s geographic information systems software on the AWS cloud.

March 7-10, Chicago, IL
Visit Acquia’s booth to learn how Acquia uses AWS to build social publishing web sites faster, easier, and with lower cost of ownership in the cloud.

Virtual Events

Learn more about AWS by attending an upcoming webinar or virtual event.

AWS Office Hours: Amazon CloudFront
February 9, 9:00am PST (local time) / 5:00pm GMT
Expand your knowledge of Amazon CloudFront, the easy to use content delivery service, through an interactive Q&A session with AWS Evangelist Jinesh Varia and AWS Software Development Engineer Ben Redman.

Introduction to AWS Elastic Beanstalk
February 10, 10:00am PST (local time) / 6:00pm GMT
Attend this upcoming webinar and learn more about AWS Elastic Beanstalk, the new service that helps developers deploy and manage applications in the AWS cloud.

Introduction to Amazon Simple Email Service
February 11, 10:00am PST (local time) / 6:00pm GMT
Learn more about AWS’s newest service, Amazon Simple Email Service (SES), the highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers.

AWS and SUSE Linux Enterprise Server
February 15 12:00pm PST (local time) / 9:00pm GMT
Join AWS and Novell and learn how Amazon EC2 Running SUSE Linux Enterprise Server is a great way for ISVs to grow their business in the cloud.

Using SQL to Explore Any Data on Hadoop in the Cloud
February 17, 11:00am PST (local time) / 7:00pm GMT
Attend this live web event to learn how Amazon Elastic MapReduce, a hosted Hadoop web service, combined with Karmasphere Analyst provide a rapid onramp to Big Data using SQL. The presenters will demonstrate how you can explore your big data in the cloud from within a graphical SQL environment in five minutes, with virtually no learning curve.

Effective and Efficient Computing for the Government
February 22, 12:00pm EST (local time) / 5:00pm GMT
What is cloud computing and Amazon Web Services? What can my department or agency do with cloud computing? If you are looking for answers to these questions then listen to Sri Vasireddy, Federal Solution Architect, explain how you can lower costs and increase agility while maintaining or increasing the security of your applications.

Databases in the Cloud
February 25, 10:00am GMT (local time)
As part of our monthly ‘hands on’ series of webinars, join AWS Evangelist Matt Wood for a technical review of deploying, managing and maintaining databases using Amazon’s cloud computing platform. Learn how you can develop, test and host production databases on AWS – from managed MySQL to scalable key value stores.

AWS Office Hours: Web Applications
March 9, 9:00am PST (local time) / 5:00pm GMT
Expand your cloud and Web Application knowledge through an interactive session with AWS Evangelist Jinesh Varia. The Web Application session will feature how-to demonstrations, best-practices, and live Q&A.

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