September 2011

Dear AWS Community,

In this newsletter, we want to highlight some of the recently released new tools and features to help developers build on AWS: the AWS Toolkit for Visual Studio to develop, debug, and deploy .NET applications in the cloud; the AWS Mobile SDKs for Android and iOS with support for credential management; enhancements to the Amazon S3 Console for easier uploading and searching; and Amazon ElastiCache, a new service to let you offload the management, monitoring, and operation of in-memory cache in the cloud. Read on to learn more about these announcements. Also, check out the latest AWS case studies from Sega and AeroDynamic Solutions (ADS) with the U.S. Air Force Research Laboratory.

  • News & Announcements
    • Launch of Amazon ElastiCache
    • VM Import Support for Windows Server 2003 and New Virtualization Platforms
    • New SSL features in Elastic Load Balancer
    • AWS Direct Connect General Availability in the US West Region
    • Featured Case Studies: AeroDynamic Solutions and Sega
  • Developer Resources
    • AWS Toolkit for Visual Studio
    • AWS Mobile SDKs Exit Beta With Support for Credential Management
    • Amazon S3 Console Enhancements
  • AWS Solutions Provider News
    • ISVs and SIs - Join the AWS Solution Providers Program Today
    • New eBook by 8KMiles: "Preparing Your IT for Thanksgiving and Christmas Holidays Sale
    • OpenShift: A Free Auto-Scaling PaaS Running on Amazon EC2 for Your App
  • AWS On The Road
  • Online Events

News & Announcements

To keep you up-to-date, here are the latest news items and announcements from AWS.

Launch of Amazon ElastiCache
Amazon ElastiCache is a new web service that makes it easy to deploy, operate, and scale an in-memory cache in the cloud. The service improves the performance of web applications by allowing you to retrieve information from a fast, managed, in-memory caching system and is protocol-compliant with Memcached. Amazon ElastiCache simplifies and offloads the management, monitoring, and operation of in-memory cache environments, enabling you to focus on the differentiating parts of your applications. The service is ideal for many read-heavy application workloads (such as social networking, gaming, media sharing and Q&A portals) or compute-intensive workloads (such as a recommendation engine). You can easily get started by viewing a quick demo or reviewing the Getting Started Guide, and launch a pre-configured Cache Cluster in minutes.

VM Import Support for Windows Server 2003 and New Virtualization Platforms
VM Import now supports Windows Server 2003 R2 in addition to existing support for Windows Server 2008 (DataCenter, Standard and Enterprise Editions). In addition, VM Import now supports the VHD image format, which is compatible with the Citrix Xen and Microsoft Hyper-V virtualization platforms. With these new capabilities, we have made it even easier for enterprises to leverage their existing investments in operating systems within Amazon EC2. VM Import is available at no additional charge beyond standard usage charges for Amazon EC2 and Amazon S3. For more information, including links to documentation, developer resources and tools, please refer to the VM Import page.

New SSL features in Elastic Load Balancer
Elastic Load Balancer support for SSL encryption has been expanded to enable HTTPS and SSL communication with back-end servers and to use SSL / HTTPS for health-checks with back-end servers. In addition, you can now configure the ciphers and SSL protocols that you want to allow clients to be able to use when communicating with your Elastic Load Balancer. These new features allow you to meet more stringent security requirements by enabling Elastic Load Balancers to use SSL encryption and optional authentication with back-end servers. Please visit the Elastic Load Balancing page for more information on how to take advantage of these new features.

AWS Direct Connect General Availability in the US West Region
Customers can connect to AWS resources in all Availability Zones in the US West (Northern California) Region through the new AWS Direct Connect location in the Equinix Silicon Valley colocation facilities. Direct Connect lowers AWS bandwidth costs and offers more consistent network performance for applications that require real-time data feeds. For more details, including pricing, please refer to the AWS Direct Connect page.

Featured Case Studies: AeroDynamic Solutions and Sega
AeroDynamic Solutions: To speed the development of more fuel efficient and durable jet engines, the U.S. Air Force Research Laboratory and AeroDynamic Solutions (ADS) partnered with Amazon Web Services to devise an effective design simulation solution. With Amazon Elastic Compute Cloud (Amazon EC2), ADS proved that large scale aerodynamic simulations can be dialed up on-demand and performed affordably and within the time constraints of commercial design. Read the full case study.

Sega: Sega, a major video game developer located in Tokyo, Japan, is now using AWS, including Amazon CloudFront, to serve video from on to a global audience, including popular game forums, such as Football Manager and Total War, and online game servers. Stuart Wright, IT & Network Director, said "We chose AWS because it is a market leader offering low barriers to entry and a rapidly evolving feature set. Amazon's cloud services allow us to have flexibility in our deployments and scaling that traditional server hosting does not provide." Read the full case study.

Developer Resources

Check out these developer resources to help you build and grow on AWS.

AWS Toolkit for Visual Studio
The AWS Toolkit for Visual Studio is an extension for Microsoft Visual Studio that makes it easier for developers to develop, debug, and deploy .NET applications using Amazon Web Services. With the AWS Toolkit for Visual Studio, developers can get started faster and be more productive when building AWS applications, all from within the context of Visual Studio. Easily access and administer your entire AWS infrastructure, and easily switch between multiple AWS accounts (or IAM Users) during development. Easily deploy your existing ASP.NET web applications to the AWS cloud using AWS CloudFormation. The included templates help you create a single instance application, or a load balanced, multi-AZ application, right from your Visual Studio environment. Learn more.

AWS Mobile SDKs Exit Beta With Support for Credential Management
AWS mobile SDKs for Android and iOS make it easier for software developers to call an AWS web service API directly from a mobile application. This release provides support for the following AWS web service APIs: Amazon Elastic Compute Cloud (EC2), Auto Scaling, Elastic Load Balancing, Amazon S3, Amazon SimpleDB, Amazon Simple Notification Service (SNS), Amazon Simple Queue Service (SQS), Amazon Simple Email Service (SES), and Amazon CloudWatch. In addition, this release provides examples that show how to more securely access Amazon Web Services using a token vending machine which distributes temporary security credentials to the mobile application. For more information, read the related blog post

Amazon S3 Console Enhancements
With this release, you can now upload the contents of entire folder hierarchies from your local machine with a single selection. Just click “Enable Enhanced Uploader” in the Upload dialog box, click “Add Files,” and select a folder. You can also now speedily navigate large buckets. To find a specific object or folder, simply start typing while viewing a bucket or folder listing. The Amazon S3 Console will advance the listing to objects and folders that start with the characters you type. Finally, you can now use the Amazon S3 Console on platforms that don't support Adobe Flash, and without opening any ports on your firewall beyond port 443, the standard port for secure internet access. Start using these new features today in the console.

AWS Solutions Provider News

Check out the latest announcements from the AWS Solution Providers community.

ISVs and SIs - Join the AWS Solution Providers Program Today
The AWS Solution Providers Program's goal is to enable Systems Integrators (SIs), Interactive Agencies, Independent Software Vendors (ISVs), and Channel Partners to broaden their suite of cloud-based offerings, expand their customer base, and generate new revenue streams. The program is designed to support the needs of ISVs and SIs as they migrate their business and customers to cloud computing through a set of tools, training, support, and licensing options. Learn more about the program benefits for ISVs and SIs including how to join the program.

New eBook by 8KMiles: "Preparing Your IT for Thanksgiving and Christmas Holidays Sale
This eBook serves as a guide to understand the key IT challenges (including but not limited to the lost revenue opportunities due to lack of capacity) faced by e-commerce companies and how to build a strategy using Amazon Web Services to address those challenges. From identifying the right AWS components to explaining the practical use cases, this eBook provides the essential steps for taking your e-commerce application to the AWS Cloud and preparing your IT to handle the holiday season. Download the eBook.

OpenShift: A Free Auto-Scaling PaaS Running on Amazon EC2 for Your App
Tired of fooling with the stack and maintaining scripts? Then, check out Red Hat’s OpenShift. It’s a free auto-scaling PaaS that runs on AWS for Java, Ruby, PHP, Perl and Python apps. OpenShift ensures your apps stay portable. OpenShift has two services to choose from - OpenShift Express, which is completely free and offers the fastest on-ramp to the cloud via the command-line and Git. Or OpenShift Flex, with auto-scaling, performance monitoring and log management built-in. Better yet, Flex comes with 30 hours of free Amazon EC2 time to get you started. Learn more about OpenShift Flex and how to take advantage of the 30 hours of free Amazon EC2 time.

AWS On The Road

We hope you will join AWS, our customers, and partners at the following events.


Introducing AWS GovCloud (US)
September 14, Herndon, Virginia

TechGate conference
September 17, Reston, VA

Building a Web Application on AWS
September 19-22, Seattle, Washington

BioIT World
September 19, San Diego, CA

SD Cloud Computing Conference
September 22, San Diego, CA

September 23-24, Portland, OR

AWS Media and Entertainment Summit
Our half-day afternoon conference features customer presentations by Netflix, Ooyala, PBS, and Aspera.
October 6, Los Angeles, CA

AWS Gov Cloud Summit II
Our full-day conference features keynote addresses by CTO, Werner Vogels and customer presentations from the CIA, RATB, NLM, NASA JPL, and HHS, how-to sessions.
October 18, Washington, DC

StreamingMedia West
November 8-9, Los Angeles, CA

Asia Pacific

September 14, Tokyo, Japan

COMPANY Forum 2011
September 15, Tokyo, Japan

JAWS-UG Miyazaki
September 16, Miyazaki, Japan

JAWS-UG Kagoshima
September 17, Kagoshima, Japan


AWS Building Blocks for Startups, Copenhagen
September 20, Copenhagen, Denmark

AWS Building Blocks for Startups, Helsinki
September 21, Helsinki, Finland

Introduction to AWS Cloud, London
September 27, London, UK

Start-Up Masterclass - London
September 27, London, UK

Virtual Events

Learn more about AWS by attending an upcoming webinar or virtual event.

[Japanese] Learn the Details of Amazon EC2 & EBS
In this webinar, delivered in Japanese, AWS evangelist, Ken Tamagawa, will share the details of working with Amazon EC2, including transfering files to EC2, regular backup strategy, security groups firewall settings, and the proper use of local disk and EBS. In addition, learn how to leverage EC2 meta-data, user data delivery booting with the startup configuration Raid of EBS.
Register for the September 20 webinar

[Japanese] Learn the Details of Amazon S3
In this webinar, delivered in Japanese, we will focus on the detailed information of S3, including content storage using S3, Web hosting, the required information on the introduction and use of tool use S3 S3, the write speed improvements using multi-part upload, use the SDK encryption, versioning Use of, use the logging of S3, advanced management topics ranging policy-based access bucket.
Register for the September 27 webinar

Amazon Simple Email Service 101
Attend this webinar to learn how you can use Amazon Simple Email Service to eliminate the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The presenters will provide an overview of the service, features and pricing along with answering audience questions.
Register for the September 28 webinar

Generate Big Data Insights Using Karmasphere with Amazon Elastic MapReduce
Let Amazon Elastic MapReduce and Karmasphere show you how to jumpstart the analysis of unstructured data in Hadoop using your SQL skills, but without upfront investments in hardware and infrastructure. Learn how the scalability and flexibility of Amazon Elastic MapReduce can be combined with the graphical tools of Karmasphere to access, assemble, analyze, and act on big data insights. Includes live Q&A.
Register for the September 29 webinar

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