August 2012 - More re: Invent details released, Provisioned IOPs for Amazon EBS and three new whitepapers

We are happy to share that Netflix, Socialcam, SmugMug, Pinterest and many other customers will be at AWS re: Invent, talking about scalability, cost savings, migration and much more! Be sure to check out the latest on sessions and speakers here. We have also released three new whitepapers this month as well as new episodes of the AWS Report. In addition to these resources, our Amazon EBS service announced the availability of Provisioned IOPs for customers looking to run high performance databases in the AWS Cloud. Amazon DynamoDB and AWS Support also announced new features to better help you use these services.

  • Special Event
    • AWS re: Invent
  • News & Announcements
    • Announcing Provisioned IOPS for Amazon EBS
    • Announcing Management Console and Two New Locations for AWS Direct Connect
    • Amazon CloudFront and Amazon Route 53 launch additional PoP in Amsterdam
    • Amazon DynamoDB Announces Lower Minimum Provisioned Table Throughput
    • New IDC Whitepaper - Business Value of Amazon Web Services Accelerates Over Time
    • The TCO of Web Applications in the Cloud
    • Secure Microsoft Applications on AWS
    • New software in AWS Marketplace
    • AWS Usability Community Sign-up
    • Featured Customer success story: NASA/JPL
  • Developer Resources
  • AWS Partner Network News
  • AWS on the Road
  • Online Events

Special Event

Become a Cloud Expert at AWS re: Invent
Register now for AWS re: Invent, the largest gathering ever of the AWS community. You will be joined by the best and the brightest developers, hottest start-ups, and visionary technology leaders. Choose from over 150 sessions to help you with migration, security, high availability and more in the AWS Cloud.

News & Announcements

Check out the latest news items and announcements from AWS.

Announcing Provisioned IOPS for Amazon EBS
We are delighted to announce new features for customers looking to run high performance databases in the cloud with the launch of Amazon EBS Provisioned IOPS and EBS-Optimized instances for Amazon EC2. Provisioned IOPS are a new EBS volume type designed to deliver predictable, high performance for I/O intensive workloads, such as database applications, that rely on consistent and fast response times. To enable Amazon EC2 instances to fully utilize the IOPS provisioned on an EBS volume, we’re also introducing the ability to launch selected Amazon EC2 instance types as EBS-Optimized instances. EBS-Optimized instances deliver dedicated throughput between Amazon EC2 and Amazon EBS, with options between 500 Megabits per second and 1,000 Megabits per second depending on the instance type used.

Announcing Management Console and Two New Locations for AWS Direct Connect
We are excited to announce that you can now manage your AWS Direct Connect service through the AWS Management Console. Using the “AWS Direct Connect” tab, you can quickly and easily order new AWS Direct Connect connections or manage existing connections and virtual interfaces. You can also use the AWS Management Console to download router templates customized for your networking equipment. We are also pleased to announce two new AWS Direct Connect locations at CoreSite 32 Avenue of the Americas in New York and Terremark NAP do Brasil in Sao Paulo. These locations serve the US East (Virginia) and South America (Sao Paulo) Regions. Additional AWS Direct Connect locations are planned worldwide in 2012. For more details, including pricing, please refer to the AWS Direct Connect page.

Amazon CloudFront and Amazon Route 53 launch additional PoP in Amsterdam
Amazon CloudFront and Amazon Route 53 now have 34 global PoPs (Points of Presence) with the addition of a second PoP in Amsterdam. The teams have been continuing to build out additional PoPs in several cities. Read more.

Amazon DynamoDB Announces Lower Minimum Provisioned Table Throughput
We have lowered the minimum throughput limits for Amazon DynamoDB. Starting today, you can provision DynamoDB tables with as little as 1 unit of read capacity and 1 unit of write capacity. Amazon DynamoDB provides fast and predictable performance with seamless scalability and enables you to get started for free with the AWS Free Usage Tier. With this change, you can create multiple tables and still use DynamoDB for free provided the total provisioned throughput across all the tables in your account is within the Free Tier usage limits.

New IDC Whitepaper - Business Value of Amazon Web Services Accelerates Over Time
We released a commissioned whitepaper titled The Business Value of Amazon Web Services Accelerates Over Time, authored by IDC analysts Randy Perry and Stephen Hendrick. Based on interviews with 11 customers, IDC found that the five-year TCO of developing, deploying and managing critical applications on AWS represented a 70% savings compared to deploying the same resources on-premises or in hosted environments. In addition, IDC findings show the average five-year ROI of using AWS is 626%. You can read the full report here.

The TCO of Web Applications in the Cloud
Do you know the true cost of running your web applications on your existing infrastructure? This whitepaper will help you understand the different cost factors involved when you deploy and manage a scalable web application in an on-premises environment and compare the total cost to a variety of different AWS purchasing options. Our analysis shows that AWS offers significant cost savings, up to 80%, compared to the equivalent on-premises deployments. Download the whitepaper here.

Secure Microsoft Applications on AWS
This paper provides guidance on how to secure your Microsoft applications on AWS. It outlines the principles for protecting the runtime environment of your Microsoft Windows applications with a focus on risk assessment, reducing attack surface, adhering to the principle of least privilege, and protecting your data. Download the whitepaper here.

New software in AWS Marketplace
AWS Marketplace is an online store where customers can find and buy software that runs in the AWS Cloud. Customers can pay by the hour and launch software with 1-Click. In the last month we’ve added many varied and popular products including TwinStrata CloudArray, Sophos UTM 9, Postgres Plus Cloud Database, and a free version of Sumo Logic’s Log Management and Analytics package.

AWS Usability Community Sign-up
Would you like to see early designs for new AWS products? Are you excited about technology and enjoy sharing your opinions? If so, sign up to be a member of the AWS usability community.

Featured Customer success story: NASA/JPL
With AWS, NASA’s Jet Propulsion Laboratory (JPL) is bringing the experience of the Mars rover Curiosity mission directly to fans around the globe. Learn more by reading the full NASA/JPL story.

Developer Resources

Check out these developer resources to help you build and grow on AWS.

AWS SDK for Ruby – Enhanced S3 support plus CloudWatch, EMR, and Route53
Our AWS SDK for Ruby had a big month. First, it added support for three more services – CloudWatch, ElasticMapReduce, and Route53 – bringing the total number of support services to seventeen, with more coming. It also enhanced its S3 support by adding streaming uploads and downloads, and client-side encryption. This latter feature makes it easy to store encrypted objects to S3 using a variety of keys types and key storage schemes. See the release notes for more details.

AWS Partner Network News

Check out the latest announcements from the AWS Partner Network.

Reduce Asset Life Cycle Cost and Boost Asset Performance with Ramco EAM
Ramco EAM is a proven integrated product with in-depth functionality providing real time visibility on asset availability, asset condition and asset performance. With Ramco EAM running on the highly scalable AWS platform, companies can easily extend their global reach to grow their business without worrying about infrastructure resources or incurring any capital expenses. Companies will get to synchronize their asset management model with their business model, reduce their time to benefit, and get a full range of asset management functionalities including the power to connect to real-time systems (control rooms). The solution provides boardroom to control room connect (automation to analytics/performance management), which helps achieve unmatched visibility on asset and performance (from log book to balance sheet) for businesses. The company caters to asset intensive industries such as Utilities, Renewable energy, Mining, Manufacturing, Airports, Real estate, Transportation, Equipment rental and Public infrastructure.

To get more information of how Ramco EAM on AWS can support your business, click here.

Reserved Instances for Red Hat Enterprise Linux Now Available
Red Hat Enterprise Linux Reserved Instances on Amazon EC2 enable you to maintain the benefits of elastic computing while lowering costs and reserving capacity through a low, one-time payment for each instance and a significant discount on the hourly charge for that instance. Learn More here.

SAP Sybase Unwired Platform (SUP) Developer Environments Now Available on AWS
Developer instances of SAP’s Sybase Unwired Platform (SUP) are now available on the Amazon Web Services (AWS) platform. These instances offer access to a hosted developer environment through AWS and a software developer kit (SDK) local download. Users are not charged for the license, but will be responsible for operating their own AWS account and any hosting fees associated. Developers can learn more and sign-up through the "Sybase Unwired Platform Developer Center" page within the SAP Community Network or you may link directly and begin creating your own SAP Sybase Unwired Platform (SUP) developer environment on AWS.

AWS On The Road

We hope you will join AWS, our customers, and partners at the following events.


re: Invent
November 27-29, Las Vegas, NV

Digital Media in the AWS Cloud
September 19, Los Angeles, CA

Digital Marketing in the AWS Cloud – NYC
October 10, New York, NY

Architecting with AWS Training
August 21-23, El Segundo, CA
August 21-23, Alexandria, VA
August 21-23, NYC
August 28-30, Seattle, WA
September 11-13, Dallas, TX
September 18-20, Alexandria, VA
September 25 -27, Seattle, WA

Systems Operations with AWS
August 13-16, Seattle, WA
August 27-30, Arlington, VA
September 4-7, Seattle, WA
September 17-20, Redwood, CA
September 24-27, Dallas, TX

AWS Technical Workshop
August 15, Arlington, VA
September 12, Arlington, VA

AWS Intro to Cloud Workshop
August 15, Arlington, VA
September 12, Arlington, VA

South America

AWS Summit – Brazil
August 21, Sao Paulo, Brazil


AWS Enterprise Cloud Computing Roadshow
September 11-19, Germany
Munich, Stuttgart, Frankfurt, Cologne, Hamburg

AWS for the Financial Services Enterprise | London
September 13, London, UK

Asia Pacific

WebGeek Hackathon
August 25, Manila, Philippines

2012 Esri Singapore User Conference
August 31, Singapore

Kiwi PyCon 2012
September 1-2, Dunedin, New Zealand

AWS Summit 2012 India
September 25 – Mumbai
September 28 – Chennai
October 4 – Bangalore

Online Events

Learn more about AWS by attending an upcoming webinar or online event.

AWS Podcast Episode #10
August 13, 9:00am SGT / 1:00am GMT
Simon & Simone are back again for this special episode where we will look at some of the key information resources available on the AWS website, on topics such as Architecture, Economics, and Security. Customers can take advantage of these resources when exploring the use of AWS in their business.

Accelerating SharePoint for Mobile Solutions on the AWS Cloud
August 15, 10:00am PDT / 1:00pm EST
In this session, Slalom Consulting will demonstrate how they can quickly and securely mobilize SharePoint content with their SharePoint Mobile Accelerator. The Accelerator is a framework which allows for rapid development of custom iPhone & iPad applications to enable your growing mobile workforce while maintaining corporate security standards.

Moving Oracle Backup and Restore to AWS
August 15, 11:00am PDT / 2:00pm EST
AWS and Apps Associates would like to invite you to attend this live webinar where you will learn how the AWS Cloud can simplify backup and recovery of your Oracle databases, gaining significant time, cost, and durability advantages vs. a traditional on-premise solution.

EMEA Webinar Series: Building Powerful Applications in the AWS Cloud
August 16, 10:00am BST
In this webinar we will explain the key architectural patterns used to build applications in the AWS cloud, and how to leverage cloud fundamentals to build highly available, cost effective web-scale applications.

APAC Webinar Series: Building Highly Available, Scalable Web Properties with AWS
August 16, 12:00pm SGT / 2:00pm AEST / 4:00am GMT
Businesses are running their websites in the cloud to lower costs, improve availability, and improve time-to-market. Website usage varies, and when traffic is not at its peak, AWS enables you to save money by shutting down your unused resources. AWS customers like Sega, The Indianapolis 500 and Digitaria have lowered the overall cost of running their Web Applications by over 50%. AWS offers businesses a comprehensive set of highly reliable services and the flexibility to choose their preferred operating system, development platform, and Content Management System (CMS). Plus, getting started with AWS is fast. You can sign-up and deploy your website in the AWS Cloud in a matter of minutes. Join this webinar to learn more.

Processing Enterprise Big Data in the Cloud: An Informatica HParser and Amazon EMR Webinar
August 22, 9:00am PDT / 10:00am MT / 11:00am CT / 12:00pm ET
Attend this live web event to learn how Amazon Elastic MapReduce, a hosted Hadoop web service, combined with Informatica HParser can help you tap into enterprise data sources and instantly experiment with data processing and integration in Hadoop -- no waiting required.

Cloud Storage for Today’s Enterprise Apps with AWS
August 29, 11:00am PDT / 2:00pm EST
In this session, you will hear from AWS, Zadara and ZSL about their cloud storage solutions and how they can help you understand the value of cloud storage, identify on-premise apps that can be moved to the cloud, and create a robust storage solution using AWS.

Running Oracle E-Business Suite on AWS
August 29, 11:00am PDT / 2:00pm EST
Attend this live webinar to learn more about the benefits of running Oracle E-Business Suite on Amazon Web Services infrastructure. Utilizing a bring-your-own-license approach, you can gain immediate efficiencies of the cloud for your business critical applications.

EMEA Webinar Series: Managing your Cloud Assets with Elastic Beanstalk & CloudFormation
September 5, 10:00am BST
Amazon Web Services puts on-demand infrastructure at your fingertips, making it easy and cost effective to spin up new environments for developing and running your applications. But when things scale out, the number of pieces of infrastructure to manage and configure increases. In this webinar we'll introduce two frameworks built into the AWS cloud that can help you manage your technical assets as you grow.

Running SAP DR Systems on the AWS cloud
September 12, 10:00am PDT / 1:00pm EST
Join this live webinar with AWS and Protera Technologies to learn more about how the AWS Cloud enables companies to implement secure and cost-effective DR solutions for SAP. Learn how Viskase, a worldwide leader in the supply of cellulose, worked with Protera to succesfully implement a DR solution for their SAP solutions on the AWS Cloud.

APAC Webinar Series: Security Best Practices on AWS
September 13, 12:00pm SGT / 2:00pm AEST / 4:00am GMT
Amazon Web Services (AWS) delivers a highly scalable cloud computing platform with high availability and reliability, and the flexibility to enable customers to build a wide range of applications. In order to provide end-to-end security and end-to-end privacy, AWS builds services in accordance with security best practices, provides appropriate security features in those services, and documents how to use those features. In addition, AWS customers must use those features and best practices to architect an appropriately secure application environment. Join this webinar to learn more.

Email Best Practices from the Amazon SES Team
September 18, 10:00am PDT / 5:00pm GMT
Getting your email into your targets’ inboxes can sometimes seem challenging. Email delivery can be influenced by a number of different factors, including your content, your list quality, and the infrastructure between you and your target recipient. In this webinar, some of our deliverability experts will dig into recommended best practices to help you refine your email program.

EMEA Webinar Series: Journey Through the AWS Cloud; Disaster Recovery
September 19, 10:00am BST
The first in our 'Journey' series of webinars, this complementary presentation discusses the use of AWS as a Disaster Recovery environment and how the architectural approaches to DR in the AWS cloud make a perfect learning ground for more complex production application deployments.

AWS Report
AWS Senior Evangelist Jeff Barr recently posted seven new episodes of The AWS Report:

If you are interested in appearing on a future episode, please email

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