Newsletters


October 2012 –Web Page Redirects on Amazon S3, AWS GovCloud, new features for RDS, CloudFront, EC2, and more - plus 5 weeks to AWS re: Invent!

Many exciting new features and services have rolled out in the past several weeks, including support for web page redirects on Amazon S3, new features and services in the AWS GovCloud region, and numerous roll-outs enhancing Amazon RDS. Amazon SES launched the Mailbox Simulator, enabling customers to test generic email responses without sending to actual recipients. Additionally, check out a wide variety of upcoming webinars and learn more about AWS products and services directly from the AWS team by watching the latest on AWS Report. If you haven't entered the AWS Global Start-up Challenge, now is the time to do so and don’t forget, it’s just five weeks until AWS re: Invent!

  • Special Events
    • AWS re: Invent
    • AWS Global Start-Up Challenge
  • News & Announcements
    • Web Page Redirects on Amazon S3 Hosted Websites
    • AWS GovCloud (US) Announced New Features and Services
    • New High-Performance Provisioned IOPS Storage for Amazon RDS
    • Announcing Amazon EC2 Spot Bid Statuses
    • Amazon Linux AMI 2012.09
    • Amazon CloudFront Adds Support for Private Content in the AWS Management Console and Launches Second Tokyo Edge Location
    • AWS Free Usage Tier Now Includes Amazon RDS
    • Amazon RDS for SQL Server Now Supports SQL Server 2012
    • Amazon RDS for Oracle supports t1.micro instances
    • Amazon RDS for SQL Server Now Supports SSL
    • Amazon RDS for MySQL Now Supports Read Replica Promotion
    • Amazon SES Announces the New Mailbox Simulator
    • Introducing AWS Elastic Beanstalk Configuration Files
    • AWS CloudFormation Supports RDS DB Parameter Groups and Provisioned IOPS
    • Amazon.com Leverages Amazon S3 for Oracle DB Backups and Oracle OSB Solution How-To Series
    • Backup and Recovery Approaches using AWS
    • The Total Cost of (Non) Ownership of Web Applications in the cloud (For Public Sector Customers)
    • AWS Marketplace Now Supports IAM Users
    • SAP HANA One Now Available on AWS Marketplace
    • Selected new software in AWS Marketplace
    • Mobile App Developers – Get ready for Japan
    • Amazon Mechanical Turk launches the Sentiment Application
    • Featured Customer success story: Automobili Lamborghini
  • Developer Resources
  • AWS Partner Network News
  • AWS on the Road
  • Online Events
  • AWS Report

Special Events


AWS Global Start-Up Challenge – Last Chance to Enter
If you are a start-up or privately held business with less than $10M in annual revenue, then it’s time to enter this year’s AWS Global Start-Up Challenge. This contest is a way for promising start-ups and businesses to win some great rewards. Learn More »


5 Weeks until AWS re: Invent
If you have not yet registered for AWS re: Invent, don’t wait because the conference is almost full! AWS re: Invent is the best opportunity to get the expert advice, best practices and technical training you need to be successful in the AWS Cloud. Choose from over 150 sessions addressing the hottest issues in cloud computing: managing cloud resources, understanding and optimizing costs, security and more. Register now!



News & Announcements


Check out the latest news items and announcements from AWS.


Web Page Redirects on Amazon S3 Hosted Websites
Amazon S3 announced support for web page redirects, a new feature that makes it even easier to manage changes to static websites hosted on Amazon S3. This enables you to set a 301 redirect to change the URL of a web page on your Amazon S3 hosted website. Please see the Amazon S3 Developer guide for more information on hosting static websites on Amazon S3 and configuring a web page redirect. Learn more »


AWS GovCloud (US) Announced New Features and Services
AWS announces new features and services that are in the AWS GovCloud (US) region: Amazon EC2 Cluster Compute instances, Elastic Load Balancing, Auto Scaling, Amazon SNS, Amazon SQS and Amazon CloudWatch alarms.

To learn more, please visit our AWS GovCloud (US) home page.


New High-Performance Provisioned IOPS Storage for Amazon RDS
Amazon RDS Provisioned IOPS, a new high-performance storage option for the Amazon RDS. Amazon RDS Provisioned IOPS enables you to provision up to 10,000 IOPS (input/output operations per second) with 1TB of storage for your new database instances. To learn more and get started with Amazon RDS Provisioned IOPS, please see the Amazon RDS detail page, the Amazon RDS User Guide and the Technical FAQ.


Announcing Amazon EC2 Spot Bid Statuses
We are pleased to announce a new feature that makes it easier to determine the state of your Amazon EC2 Spot Bids in the instance provisioning lifecycle. You can now see detailed information on why your Spot bid states have (or have not) changed, why your Spot instances were terminated or interrupted, and how to optimize your Spot bids to get them fulfilled. To get started, open the Amazon EC2 Management Console and follow these steps:

  1. Click on “Spot Requests” in the Navigation pane
  2. Refer to the new “Status” column in the “My Spot Instance Requests” pane for a short description of your bid statuses
  3. Click on the bid you’re interested in to and see detailed “Status” information in the information pane at the bottom

You may also use the API or CLI to access bid statuses. For more information, please see Jeff Barr’s blog post or visit the Amazon EC2 Developer guide. Learn more »


Amazon Linux AMI 2012.09
The Amazon Linux AMI 2012.09 is now available.  This release ships a number of important updates and addresses several customer requests, including Apache 2.4, PHP 5.4, OpenJDK 7, and multiple versions of GCC.  For more information, please see the full release notes.


Amazon CloudFront Adds Support for Private Content in the AWS Management Console and Launches Second Tokyo Edge Location
Amazon CloudFront has added support for the private content feature to the AWS Management Console along with adding a second edge location in Tokyo, Japan.  You can now configure your distribution to deliver private content without having to use the Amazon CloudFront API. You can read more in our announcement or by visiting the Amazon CloudFront Developer Guide.


AWS Free Usage Tier Now Includes Amazon RDS
AWS Free Usage Tier now includes Amazon RDS instances. With this announcement, customers can gain hands-on-experience with Amazon RDS at no-cost. Customers eligible for the AWS Free Usage tier can now use up to 750 hours per month of a single-AZ t1.micro DB instance, along with 20 GB of database storage capacity and 10 million IO requests per month. The free tier applies to Single-AZ deployments of MySQL, Oracle “Bring-Your-Own-License (BYOL)” licensing model and SQL Server Express Edition. For more information about the AWS Free Usage Tier, please visit the AWS Free Usage Tier page. To get started using Amazon RDS, visit the Amazon RDS detail page.


Amazon RDS for SQL Server Now Supports SQL Server 2012
We are excited to announce SQL Server 2012 support for Amazon RDS. You can now launch new RDS instances running Microsoft SQL Server 2012, in addition to SQL Server 2008 R2. SQL Server 2012 for Amazon RDS is available for multiple editions of SQL Server including Express, Web, Standard, and Enterprise. For more information on what’s new in SQL Server 2012, please visit Microsoft’s SQL Server 2012 MSDN documentation. To learn more about using RDS for SQL Server 2012, please visit the Amazon RDS for SQL Server detail page. Learn more »


Amazon RDS for Oracle supports t1.micro instances
Micro instances for Amazon RDS for the Oracle database engine is now available. The micro RDS instance is designed for test applications and low traffic applications that use Oracle databases. With the availability of the micro RDS instances, you can now run an Oracle database, starting at just $30 a month ($0.04 an hour) under the License Included model. See the RDS Pricing page for more information on the On Demand and Reserved Instance pricing. Learn more »


Amazon RDS for SQL Server Now Supports SSL
You can now use SSL to encrypt SQL Server connections between your applications and your RDS SQL Server instances. SSL support is available in all AWS regions for all SQL Server editions, including Express, Web, Standard, and Enterprise. With the addition of SSL support, you can now secure your data both 'in transit' via SSL and 'at rest' using column level encryption. These two features combined with Amazon VPC provide you with a comprehensive approach to protecting your data and isolating your RDS SQL Server instances.

To learn more about using SSL encryption with RDS for SQL Server, please visit the Amazon RDS for SQL Server detail page, our documentation and our FAQs. Learn more »


Amazon RDS for MySQL Now Supports Read Replica Promotion
Amazon RDS for MySQL now supports “Promote Read Replica” functionality. You can now convert a MySQL Read Replica into a “standalone” DB Instance using the “Promote Read Replica” option. This option stops replication and converts the Read Replica in its existing state into a “standalone” DB Instance. Please refer to the Read Replicas section of the User Guide to learn more. Learn more »


Amazon SES Announces the New Mailbox Simulator
Amazon Simple Email Service (Amazon SES) is excited to announce the Mailbox Simulator – an easy way to test generic email responses, including bounces and complaints, without sending messages to actual recipients. Previously, you would either only see feedback from ISPs after sending production mail or have to set up test situations within your email receiving infrastructure, thus taking valuable time away from innovating your core offering. Now, you can test your entire sending pipeline without any additional effort. We encourage you to try this new feature today, and let us know what you think by visiting the Amazon SES forum. For more information, please refer to the Amazon SES Developer Guide.


Introducing AWS Elastic Beanstalk Configuration Files
We are excited to introduce AWS Elastic Beanstalk configuration files, a simple mechanism to customize the software that your application relies on. Elastic Beanstalk offers an easy way to deploy and manage Java, PHP, Python, and .NET applications on AWS. Using the configuration files, you can now easily install packages, run daemons, and configure web servers, without having to create and manage Amazon Machine Images (AMIs). To learn more about configuration files and see some examples, visit the AWS Elastic Beanstalk Developer Guide. Learn more »


AWS CloudFormation Supports RDS DB Parameter Groups and Provisioned IOPS
AWS CloudFormation now supports Amazon Relational Database Service (Amazon RDS) DB parameter groups and provisioned IOPS for Amazon Elastic Block Store (Amazon EBS) volumes and Amazon RDS DB Instances. AWS CloudFormation provides an easy mechanism to provision and configure a set of AWS resources. Using CloudFormation text-based templates, you can automate the creation and management of resources such as Amazon RDS DB Instances and Amazon EC2 instances. To learn more about using RDS DB parameter groups with CloudFormation, visit the user guide. To learn more about Provision IOPS and CloudFormation, visit the user guide. Learn more »


Amazon.com Leverages Amazon S3 for Oracle DB Backups and Oracle OSB Solution How-To Series
Download Whitepaper »


Backup and Recovery Approaches using AWS
Download Whitepaper »


The Total Cost of (Non) Ownership of Web Applications in the cloud (For Public Sector Customers)
Download Whitepaper »


AWS Marketplace Now Supports IAM Users
We are pleased to announce that AWS Marketplace now supports IAM users and permissions, enabling you to have fine-grained control for how your IAM users buy and run AWS Marketplace software. You can now control which IAM users can purchase and launch software according to their specific role in your business using familiar IAM tools, such as the AWS Management Console, CLI or IAM APIs. To make this easier, we’ve provided templates for common configurations in the policy generator. To learn more about IAM User access, please read Enabling IAM Users in the AWS Marketplace and then visit the IAM Console to get started. Learn more »


SAP HANA One Now Available on AWS Marketplace
Amazon Web Services is pleased to announce that SAP HANA, SAP’s in-memory database and platform, is certified to run on AWS and is available today for immediate purchase via AWS Marketplace. HANA One, the new on-demand deployment option of HANA, is available with pay-as-you-go pricing, for only $0.99 an hour. You can deploy SAP HANA One on the AWS Cloud in minutes, with charges appearing on your AWS bill.


Selected new software in AWS Marketplace

  • TurnKey Linux added 49  popular open source  software offerings, including SugarCRM, Joomla, Drupal and node.js.
  • OpenBravo, a core business process management product for small and medium businesses
  • Elastic Detector, which monitors your EC2 infrastructure continuously looking for vulnerabilities
  • Darwin Streaming Server, an open source version of Apple's QuickTime Streaming Server

Mobile App Developers – Get ready for Japan
As part of Amazon's ongoing effort to help developers reach new customers, we have expanded mobile app distribution to Europe and are pleased to invite developers to start submitting apps for distribution in Japan later this year. This is a great addition to Amazon's end-to-end platform for developers when combined with AWS processing, storage and hosting services. Start localizing and submitting apps today in the Amazon Mobile App Distribution Portal and visit the AWS game hosting page to learn how companies are using AWS to host and run their games.


Amazon Mechanical Turk launches the Sentiment Application
The Sentiment App makes it easy to collect sentiment ratings to understand what customers are saying about your brand or products via the on-demand scaling workforce on Mechanical Turk.  Twitter and other Social Media tools tell you what your customers are saying.  But it’s hard to see the trend lines – are customers happier with you today than yesterday? With the Mechanical Turk Sentiment App, simply answer 5 questions, upload a feed of tweets and Workers will provide ratings to help you understand what customers are saying about you (or your competition.)  To learn more, visit the Mechanical Turk blog post.


Featured Customer Success Story: Automobili Lamborghini 
Automobili Lamborghini S.p.A. manufactures luxury super sports cars in Sant’Agata Bolognese, Italy. When the company’s outdated website and infrastructure needed an update, Automobili Lamborghini chose AWS to bring a new website online in less than one month, supporting a new product launch that generated a 250% increase in website traffic. Read the story »



Developer Resources


Check out these developer resources to help you build and grow on AWS.


Asynchronous Programming with the AWS SDK for Java
This article describes the various synchronous and asynchronous approaches for making requests with the AWS SDK for Java. The article concludes with some additional information to help you successfully use the asynchronous operations in the SDK. Learn more »


Use DynamoDBMapper to Work with Amazon DynamoDB from Java
DynamoDBMapper, a feature of the AWS SDK for Java, makes it easier to access Amazon DynamoDB tables from Java. Learn more »



AWS Partner Network News


Check out the latest announcements from the AWS Partner Network.


Splunk Storm is now available in the AWS Marketplace
Splunk Storm collects and indexes the data generated by your cloud services and applications to deliver critical operational insights. Based on the proven, powerful Splunk software used by thousands of customers worldwide, Splunk Storm is an elastic service that scales to meet your business needs. Learn More »



AWS On The Road

We hope you will join AWS, our customers, and partners at the following events.

Americas

AWS re: Invent
November 27-29, Las Vegas, NV

Architecting on AWS
October 23-25 Arlington, VA
October 23-25 Seattle, WA
November 13-15 San Francisco, CA
November 13-15 Seattle, WA
December 11-13 New York, NY
December 18-20 Arlington, VA
December 18-20 Seattle, WA

AWS Intro Cloud Workshop
November 14, Arlington, VA
December 12, Arlington, VA

AWS Technical Cloud Workshop
November 14, Arlington, VA
December 12, Arlington, VA

Europe

AWS Update | London
November 6, London

With so many recent product launches and announcements, AWS is hosting an “AWS Update” event on Tuesday 6 November 2012 at The Mermaid Conference & Events Centre, London to ensure you’re making the most of the very latest technology.

AWS Summit 2012 | Tel Aviv, Israel
October 24, Tel Aviv, Israel

AWS 101 Lunch and Learn | London
October 30 and December 4, London

Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think. Whether you are a developer eager to learn new skills, a solutions architect who wants to solve existing technology problems, the IT professional who wants access to cost-effective, on-demand computing resources, this workshop is for you.


AWS for the Gaming Industry | London
November 1, London

This half day conference will use real world case studies to help introduce how gaming companies can use the cloud to stay flexible, agile and ahead of the curve. Customer speakers include We R Interactive, eeGeo and Plumbee. Our half-day afternoon conference is designed to provide the information you need to successfully implement your cloud computing projects. Registration for the event will begin at 13:30pm, and we will welcome the audience at 14:00.


Games Development in the Cloud | Cologne, Germany
November 13, Cologne

Asia Pacific

JAWS-UG Singapore Meetup
October 24, Singapore

AWS Hands-on in Singapore
October 25, Singapore

The Cloud Changing the Game
October 31, Singapore

Media Exploits 2012
November 1, Singapore

Big Data & Cloud Technologies Seminar with Lively Impact
November 2, Hong Kong

Asia E-Commerce Conference
November 5-6, Kuala Lumpur, Malaysia

IDG Big Data World
November 7, Seoul, Korea

Cloud World Forum Asia
November 12-14, Hong Kong

AWS Customer Appreciation Day | Australia & New Zealand
November 13, 12:30pm AEST ( Australian Eastern Standard Time)

AWS Customer Appreciation Day (CAD) is a FREE, half day interactive seminar that is designed for business and technical leaders, and IT Professionals to come together and learn about the latest AWS Cloud technologies and strategies that customers are using today in Australia and New Zealand. Join us to hear from Commonwealth Bank, Hooroo, REA Group, City of Melbourne and many more



Online Events


Learn more about AWS by attending an upcoming webinar or online event.


AWS Podcast Episode #19
October 22
Simon and Simone talk about FinQloud, and in general about enterprise adoption of cloud computing; the upcoming AWS Re: Invent conference, and how to get a discount code for it.


EMEA Webinar Series | Journey Through the AWS Cloud; Storage and Archiving
October 23, 10:00am GMT / 11:00am CET
Join Amazon Web Services for the third in our series of webinars, 'Journey Through the AWS Cloud'. This complimentary presentation discusses the use of AWS as a storage and archive platform. We'll introduce some key mechanisms that will help you use AWS as a flexible deployment environment, talk about customers who are using AWS for development and test, and provide some tips and tricks to help you manage your AWS infrastructure and keep it cost effective.


Implementing a Multi-Tier SharePoint Server Farm on Amazon Web Services
October 24, 9:00am PDT
Join AWS Solution Architects as they discuss the steps and available tools to reliably implement the necessary infrastructure for running a multi-server, 3-Tier SharePoint Server 2010 Farm on AWS. In this webinar we will cover how to architect for high availability and provision the relevant AWS services and resources to run SharePoint Server workloads at scale on the AWS cloud. We shall also review available content and tools such as AWS CloudFormation templates that help you quickly implement a scalable, enterprise-class SharePoint Server farm on AWS. This webinar is designed for a technical audience and will feature write-in Q&A at the end of the session.


Scale your app for the holidays with DynamoDB
October 25, 10:00am PDT
Is your application ready to scale up for the holiday season? This webinar will show you how DynamoDB can help you build a scalable, high performance, cost-effective application, and in days rather than weeks or months . We’ll provide an introduction to DynamoDB and walk through best practices on achieving high scalability using examples from our customers – including how to scale relational databases with Amazon DynamoDB.


Running SAP solutions on AWS
Ongoing October - November series
Protera Technologies invites you to join their hosted Webinar series featuring topics on implementing SAP DR Systems, running SAP Test & Dev and deploying on AWS.


Functionality und Architecture of Amazon Cloud
October 30, 11:00am CET (Berlin Time), In German Language
Amazon Cloud offers you more than 22 different services. From virtual instances up to the new storage service Glacier. Attend this Webinar to get an overview about the Amazon Cloud to estimate the advantages and benefit for your company.


Virtual based on EC2 in the Amazon Cloud
October 30, 2:00pm CET (Berlin Time), In German Language
Amazon EC2 is the most well-known service of the Amazon Cloud. EC2 offers you virtual server based on Windows or Linux. Attend this Webinar to get an overview about the possible field of application and configuration of EC2 in your company.


Is it Time to Reconsider Using Open Source WCM for Digital Experiences?
October 31, 8:00am EDT and 1:00pm EDT
Please join guest speaker Stephen Powers, Vice President and Research Director at Forrester Research Inc. as he offers insight in an overview of a new customer survey of enterprise WCM buyers.

In this webinar, Stephen will discuss why some organizations now consider open source WCM platforms during their vendor selection processes when supporting public facing websites and what to think about when you evaluate open source for your digital experience offerings.

John Carione, Senior Director of Solutions Marketing at Acquia will conclude the webinar to offer specific insights on how Acquia is helping Enterprise customers across verticals bring amazing digital experiences to life in the cloud using the Drupal platform.


Get Rid of Your Backup and Archive Headaches
November 1, 10:00am PDT / 1:00pm EDT
There’s no question that having an effective backup and archival storage strategy is critical to your organization. Learn how to manage storage capacity and lower your resource requirements. Join AWS, ZSL Associates and TwinStrata for a live webinar focused on best practices aimed at effectively managing your data.


Running Gamification Apps on the AWS Cloud
November 1, 10:00am PDT /1:00pm EDT
AWS and Globant invite you to join this live webinar to learn best practices for deploying Gamification environments on Amazon Web Services. Learn how to manage your infrastructure and application services to run Gamification apps designed to accelerate consumer product adoption and engagement.


Enterprise Application Operations in the Cloud Powered by Cloud360 & AWS
November 6, 10:00am PST / 1:00pm EST
AWS and Cognizant are pleased to invite you to attend this live webinar where you will learn more about Cloud360, an enterprise IT management solution that enables enterprise application migration and operations on AWS. Cloud360 provides a comprehensive portfolio of services for provisioning, deploying, monitoring, managing and securing enterprise applications running on AWS.


Selecting your Web App Architecture in 7 Steps
November 6, 9:00am PST
You are interested in running your web app in the cloud, but you don't know the best way to configure our services for your application. Through a series of 7 questions you will learn how to select the right architecture for your application.


AWS Cloud Storage Virtual Summit
November 07, 8:00am - 12:00pm PST
Companies of all sizes are using the AWS Cloud for block storage, file storage, backup, archiving and disaster recovery in order to reduce costs while taking advantage of highly secure, highly durable, and simple cloud based storage services. AWS and Advanced Technology Partners Panzura, Riverbed, Zadara and Symantec would like to invite you to attend this summit where you will learn more about how to extend your IT storage infrastructure into the AWS Cloud for specific IT workloads.


EMEA Webinar Series | Journey Through the AWS Cloud; Application Services 
November 7, 10:00am GMT / 11:00am CET
The fourth in our series of webinars, 'Journey Through the AWS Cloud'. This webinar will discuss the use of services offered by AWS that alleviate the need for you to install and manage software on EC2 instances.


Hadoop in the Cloud: MapR and Amazon Elastic MapReduce
November 8, 11am PST
Attend this live web event to learn how organizations are unlocking the power of their data by running Hadoop in the Amazon cloud with MapR and Amazon Elastic MapReduce.

Experts from AWS and MapR will discuss the benefits of running Hadoop in the Amazon cloud (such as seamless scalability, integration with other AWS services, and utility pricing) and the unique capabilities of MapR (such High Availability, NFS, and ODBC access).  


Amazon VPC – Advantages and Benefit of the virtual private Cloud of Amazon Web Services
November 13, 11:00am CET (Berlin Time), In German Language
Amazon Cloud offers you a complete "Infrastructure as a Service." Attend this Webinar to get an overview about the benefit and the capabilities of Amazon VPC in your company.


Consolidating Your Web Applications on Amazon Web Services
November 14, 10:00am PST / 1:00pm EST
AWS and CSS Corp invite you to attend this live webinar to learn more about turn-key solutions to facilitate quick migration and consolidate thousands of web apps on AWS.


Lower Costs and Increase Agility with AWS
November 22, 8:30am (India) / 10:00am (Bangkok, Jakarta) / 11:00am (Beijing, Hong Kong, Kuala Lumpur, Manila, Perth, Singapore, Taipei), 2:00pm (Sydney, Melbourne)
With do-it-yourself options such as collocation or managed hosting, you know that your servers are always available. Reserved Instances provide the same capacity and cost savings, but with greater flexibility and less effort.

Direct costs of do-it-yourself solutions include hardware, facility fees, and maintenance. Doing it yourself requires dedicated support resources within your organization, which result in additional indirect costs and distraction to your core business. When you do-it-yourself, you only have access to a set number of physical servers; any hardware problems result in costly repairs and lost time. Reserved Instances transfer responsibility for these support activities to Amazon EC2, leaving you free to focus on your business. Join this webinar to learn more.


SQL Server database management made easy with Amazon RDS
December 5, 9:00am PST
In this webinar, you will discover how Amazon RDS for Microsoft SQL Server® makes it easy to set up, operate, and scale SQL Server deployments in the cloud. We will discuss how to get started quickly and how <a href=" http://aws.amazon.com/rds/">Amazon RDS</a> can make it easier to operate your database infrastructure, including provisioning, backups, software patching, monitoring, and hardware scaling. Participants will have an opportunity to interact with the engineering experts behind Amazon RDS during a write-in Q&A session.


EMEA Webinar Series | Journey Through the AWS Cloud; Cost Optimisation 
December 5, 10:00am GMT / 11:00am CET
Join Amazon Web Services for the final 'Journey Through the AWS Cloud' webinar of the year. This webinar will discuss strategies to help you save money in the AWS Cloud.



AWS Report

AWS Senior Evangelist Jeff Barr recently posted eight new episodes of The AWS Report:

If you are interested in appearing on a future episode, please email awsreport@amazon.com.

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