Veedios is comprised of InternetTV & mobile application clients, a backend web service, and an application management interface. Veedios generates native content-aware InternetTV & mobile apps for 8 platforms; Roku, Boxee, Popbox, Yahoo! Connected TV, iPhone/iPad, Android & Plex Media Center. The complexities around programming languages and vastly different SDKs that come with these platforms are masked from the customer. Veedios deals with the platform details and allows customers to focus on their video content. Apps communicate with our backend API to present available videos for browsing/playback, performing searches, etc. Videos can be organized as simple flat lists or as nested lists of categories and subcategories. Customers use the app management interface to organize videos, publish/unpublish content, see platform usage reports, etc. Apps are customer branded, time to market is short, and we deal with app submission and approval to the various platform specific app catalogs.