Market Helm: Inbound Marketing Suite in the Cloud

[b]Inbound Marketing in the Cloud[/b] Leverage your current customer interactions to drive additional sales through cross-sell and up-sell programs. Industry analysts might refer to it as interaction management, real-time marketing, service-to-sales, or interactive marketing. [b]Service interactions are often untapped sources of revenue[/b], simply waiting for value to be released by an effective cross-sell or up-sell program. When is the best time to cross-sell or up-sell? It is after you address the customer's problem or inquiry. [b]Gone are the days of presenting one-size-fits-all offers[/b] to everyone visiting your web site or calling into the service center on a given day. Customers expect offers tailored to them and to the context of the interaction. Market Helm includes everything you need for an enterprise class interaction management program: • Business user interface • Offer repository • Business rules engine • Objective and arbitration definition • Strategy management • Contact history database • Self-learning predictive analytics • Reporting