Animoto

Animoto is a web application that automatically generates professionally produced videos, each a customized orchestration of user-selected images and music. Using patent-pending Cinematic Artificial Intelligence technology and high-end motion design, the result is a user's own personal creation with the visual energy of a music video and the emotional impact of a movie trailer.

Details

Company: Animoto Productions
Inquiry e-mail address: theguys@animoto.com
Amazon Web Services Used: Amazon Simple Queue Service (Beta)
Solution URL: http://www.animoto.com
Audience: Consumers
Pricing: Both Free and for-fee tiers available
Created On: August 25, 2007 12:35 AM GMT
Last Updated: August 29, 2007 4:46 AM GMT
Animoto Productions is a bunch of techies and film/tv producers who decided to lock themselves in a room together and nerd out. Their first release is Animoto, a web application that automatically generates professionally produced videos using patent-pending Cinematic Artificial Intelligence technology and high-end motion design. Each video is a fully customized orchestration of user-selected images and music. Produced in widescreen format, Animoto videos have the visual energy of a music video and the emotional impact of a movie trailer. Welcome to the end of slide shows.

The heart of Animoto is its newly developed Cinematic A.I. technology that thinks like an actual director and editor. It analyzes and combines user-selected images and music with the same sophisticated post-production skills & techniques that are used in television and film. The technology takes into account every nuance of a song - the genre, song structure, energy, rhythm, instrumentation, and vocals. Whether it's punk, pop, hip-hop or a classical Mozart piece, every Animoto video is totally customized. Even videos generated with an identical set of images and music will each have a completely distinct set of motion design. No two videos are the same. They can be emailed, downloaded, and embedded in pages on websites including social network sites like Facebook and MySpace.

Animoto is also dedicated to supporting new artists and music. So while users can upload their own music, the guys at Animoto also proudly feature a regularly updated selection of fresh music that they truly dig. No stock music, no cover bands, no elevator music, and no wannabe bands.

Animoto is inspired by the digital camera revolution where taking dozens, even hundreds of pictures at a time gives people the ability to think more like a video producer capturing an entire experience, not just individual moments. As users are discovering the limits of traditional photo services, the guys at Animoto are innovating new ways for people to share their stories and express themselves through media.

Animoto's front end is built on the open source web framework Ruby on Rails, facilitating rapid "Web 2.0" (Ajax, etc) application development. Animoto has partnered with Amazon to leverage multiple offerings in their Web Services (AWS) platform which, in conjunction with Animoto's own render farm, constitutes the Animoto web infrastructure.

Based in New York City with an office in San Francisco, the founders are veterans of the entertainment industry and have produced shows for MTV, Comedy Central, & ABC, studied music in London, and played in indie rock bands. They share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production. They plan to acquire Google next year.

Comments

Excellent service, cool idea.
Animoto was one of the first services that i knew for sure was using an off-the-shelf distributed computing model. What gave it away? The huge lineup in the queue. As a professional geek, the idea behind this application and its mystifying results is awesome. As a professional photographer, I just like being able to wow my customers.
gothalice on February 25, 2009 1:12 AM GMT
Good Innovative Product
Pros - Uniqueness if the product - Great UI Cons - User cant make finer changes in the video :( - Speeding up the process of making a Video will do great! PS - I want to give 0.5 stars more for their ambition to acquire google. :) Lets make it 4.5 stars
mohitranka on October 26, 2007 6:32 AM GMT
great product
a great way to add quality animation and music to a handful of static pics.
cirruspilot on October 13, 2007 10:37 PM GMT
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