The AWS Global Channel Reseller Program enables qualified partners to resell AWS services to both commercial and public sector end customers.

The program is designed for APN Consulting Partners who have built their AWS practice to include professional services and management of end customer AWS deployments, such as: System Integrators (SIs), Managed Service Providers (MSPs), Digital Agencies, and Value-Added Resellers (VARs).

AWS Channel Resellers value owning the customer experience from end-to-end for their AWS-based offerings.


In addition to benefits you receive as an APN partner, qualified Channel Resellers are eligible for a wide range of benefits to support their business, which may include:

  • AWS Channel Reseller Discounts
  • Create & Manage Customer Accounts
  • License Rights to Resell AWS to End Customers
  • Business Planning & Management Support
  • Access to AWS Technology Partner Ecosystem
  • Placement in the AWS Partner Directory as an AWS Channel Reseller
  • Designated AWS Channel Reseller Logo
  • Participation at AWS-Hosted Events
  • Press Release & Marketing Content Support
  • Partner Enablement Toolkit
  • Program Onboarding & Operational Training
  • Partner Solution Architect Support
  • AWS Support for Partners
  • Exclusive AWS Channel Reseller Training Webinars

To get started in the Channel Reseller Program, partners must register as a Consulting Partner with the AWS Partner Network (APN) and Upgrade to the Standard tier. Follow the steps below to complete APN registration and receive access to the APN Portal.

  • Log in to the APN Portal: Once registered, your firm will receive an email with your APN Portal login credentials and temporary password. Using those credentials, log in to the APN Portal
  • Update Partner Scorecard: Track your firm’s AWS success (customer wins, training, etc.) via your Partner Scorecard in the APN Portal
  • Upgrade your APN Membership: Once your firm meets APN’s Standard tier requirements, apply to Upgrade to receive additional APN benefits. Partners interested in Upgrading their APN membership, can submit their application by following the below steps:
    • Step #1: Log in to the APN Portal
    • Step #2: Click on "View Partner Scorecard" from left navigation
    • Step #3: Submit APN compliance details
    • Step #4: Click "Apply to Upgrade"

Have Additional Questions? Search the APN Knowledge Base.

In order to apply to the AWS Channel Reseller Program, partners must demonstrate the skills and knowledge to effectively leverage AWS solutions to their customers. Partners interested in applying to the program are encouraged to utilize the below tools to build their AWS practice.

  • Earn APN Partner Accreditations: APN offers partners e-learning courses to help technical and business individuals to deepen their knowledge of AWS services. Accreditation courses are available online at no cost via the APN Portal. Follow the steps below to earn AWS Technical Professional & AWS Business Professional Accreditations:
    • Step #1: Log in to the APN Portal
    • Step #2: Click on “Training” from top navigation
    • Step #3: Click “AWS Training Portal”
    • Step #4: Complete AWS Technical & Business Professional Accreditation courses and quizzes
  • APN Partner Webinars: Partners are encouraged to take advantage of partner webinars focused on educating and enabling partners on technical, marketing, and business topics. Register here for partner webinars and hear directly from AWS technical and business thought leaders on topics like: AWS TCO, pricing, new AWS services, running enterprise applications on AWS, how to use AWS Grid, and more.
  • Download Partner Content: Search from a repository of partner-focused technical and business content designed to support your firm in building its AWS practice, such as technical whitepapers, reference architectures, and current presentations. Log in to the APN Portal to download content at any time.
  • Create AWS Reference Architecture: Apply guidance and best practices from the AWS Architecture Center to build highly scalable and reliable applications in the AWS Cloud.
  • Sign up for AWS Support: AWS recommends that all partners have at least baseline technical support from AWS in order to serve their end customers on AWS. To select an AWS Support plan to best fit your firm’s needs, please review Support Plans and pricing here.

APN Partners who’ve demonstrated success on AWS are encouraged to apply for the AWS Channel Reseller Program. Follow the steps below to submit your firm’s application:

  • Government Focus: If your firm is interested in selling to Government customers, please review the AWS Government Program page for additional program requirements before submitting your Channel Reseller application.
  • Update Partner Scorecard: Before submitting your application, please make sure your firm’s Partner Scorecard is up-to-date. To access your Partner Scorecard, log in to the APN Portal and click on “View Partner Scorecard” found in the left navigation.
  • Submit Channel Reseller Application: Complete the final step by submitting the AWS Channel Reseller application. After your application has been submitted, a member of the AWS Channel Reseller Team will reach out with next steps.
If your firm has any questions regarding the program or application, please contact the  APN Team.