AWS Case Study: ChefTV
ChefTV is a Brazilian cable TV channel and website completely dedicated to cooking. The channel and website feature 24 hours of programming featuring great chefs, pastry chefs, health food, wine, and basic cooking instructions. ChefTV helps Brazilians learn about new cultures and new foods, while also offering recipes and tips. The channel is primarily focused on local Brazilian cuisine, but also highlights international foods from around the world.
To improve their online presence, ChefTV started a partnership in 2011 with Concrete Solutions, an Advanced Consulting Partner of the AWS Partner Network (APN). Amilcar Chavez, founder and CEO of ChefTV states, “When we engaged Concrete Solutions, the idea was to make the brand, which was already strong on cable television, also known on the Internet. That is, we wanted to promote a multi-channel operation.”
To do so, ChefTV’s strategy was focused on three areas: (1) the website, (2) an online kitchenware retailer, and (3) social networks. Chavez says, “Concrete Solutions enabled differentiation and adapted themselves to exactly what we needed. This flexibility did much to improve our presence online.”
Why Amazon Services
The website was developed entirely using Amazon Web Services (AWS). Chavez notes: “Our multi-channel strategy was funded like a startup and, as such, there was a need to keep the costs low, without impacting quality or time-to-market. The decision to use Concrete Solution’s expertise with AWS was influenced by the desire to give customers the best experience possible, in both quality and infrastructure. The AWS Cloud helped ChefTV reduce costs and increase scalability, with the ability to increase the number of servers we need on demand.”
The website was developed in Python, using Django, and the ecommerce site was built with PHP, using Magento. Chavez notes, “Both websites feature social integration with Twitter and Facebook. The ecommerce site also integrates with Braspag for payment processing and with Correios for delivery.”
Pacheco describes the team’s quick pace through the development process: “We opted to use AWS with an agile software development method from the beginning to ensure we would not hinder the project with any last-minute changes. After we started, we deployed the main website within three months, and, two months after that, we had the ecommerce site ready for production."
ChefTV's partnership with Concrete Solutions and AWS has allowed the channel to reduce costs while increasing scalability. The development team was quite pleased with its first experience using AWS and plans to use AWS in the future. Chavez says, “We are currently developing a third project that aims to broaden the range of features of the site. Beyond that we plan to expand the technological partnership with both Concrete Solutions and AWS.”