AWS Case Study: Indiagames

The company also distributes games via its consumer-focused Website, and operates a broadband Games-on-Demand service. Key partners include UTV (India’s foremost media and entertainment company), Adobe, and Cisco Systems.

Prior to becoming an Amazon Web Services (AWS) customer, Indiagames ran their own infrastructure. In late 2009, the company was awarded the exclusive gaming rights for the Indian Premier League (IPL). Vishal Gondal, CEO of Indiagames, explains that with the high growth nature of Indiagames, and wild popularity of IPL, they were looking for a cloud solution to enable them to scale quickly with minimal costs. Gondal says, “AWS was the ideal solution to meet these requirements.”

In 2010, the company started a new product line that involved developing online social games using Facebook as a starting point. Gondal explains the challenge facing the company: “We needed a robust, flexible, and scalable server infrastructure, so we turned to AWS for this solution. We are currently hosting our game, Cricket T20 Fever on t20fever.com, and the database on AWS. The game is also available as a Facebook Canvas App.”

The company chose AWS after analyzing the market and finding that AWS best met their current and future requirements. Gondal notes, “We were able to reduce time to market for our games from weeks to days as the ability to procure infrastructure became an enabler, not a blocker to launching our products.” He adds, “AWS is great for scalable requirements, whether you need to scale up quickly, or even to scale down quickly, if required. You can make decisions fast, and get the benefit of the variable cost structure for your infrastructure.”

The company plans to release more social online games, and to incorporate AWS solutions for all of them. They are exploring additional areas in which to leverage AWS, including Amazon Simple Email Service.

To learn more, visit http://www.indiagames.com/ .

Added March 4, 2011