AWS enables Pixamba to run its digital asset management solution on a reliable and highly available infrastructure at an affordable cost. When asked why Pixamaba selected AWS, David Mail, CEO of Pixamaba, explains, “AWS looks to us to be a solid mature yet flexible platform allowing us to run as many cloud-based instances as we need and store a large volume of data at very affordable prices. AWS’s intuitive interfaces and the entire system reliability allow us to focus on our business solution instead of taking care of physical hardware, communication lines and IT personnel.” With AWS, Pixamaba is now able to develop and maintain a very sophisticated system. AWS enables Pixamba’s small group of developers to reduce the time to market for their solution without the need for dedicated IT staff.
Prior to using AWS, Pixamaba used a hosting provider, and evaluated a number of other hosting providers for its infrastructure solution. Each of those providers had shortcomings, such as limited storage space, and were too costly as compared to AWS. In particular, Pixamba was attracted to AWS by the low cost of running Amazon Elastic Compute Cloud (EC2) virtual instances, easy configurability of Amazon Machine Images (AMIs), unlimited storage feature of Amazon Simple Storage Service (S3), and the depth of the entire AWS platform with services such as CloudFront for content delivery.
David Mail says, “It turned out that we can run at least two AMIs for the price of 1 VPS, being in full control of these instances and their firewalls. It is extremely important to us that AWS offers unlimited disk storage in multiple volumes that can be attached to each instance. Even more important, AWS offers S3 and CloudFront, allowing us to get a high volume of shared storage that any AMI can access anytime.”
Today, Pixamaba’s SaaS solution runs entirely on AWS across a farm of EC2 instances hosting the application, developed primarily using PHP and third party integration tools including s3cmd, which is a command line tool for uploading, retrieving and managing data in Amazon S3, and Amazon S3 PHP class, a standalone Amazon S3 REST implementation for PHP 5. Pixamba uses Amazon S3 for storage of customer archive data and Amazon CloudFront for delivery of Amazon S3 objects.
Using AWS has taught Pixamba several valuable lessons about cloud computing. One key principle the team has learned is to start small, growing as demand and user traffic mandates them to expand their capacity. Pixamba’s CEO shares with AWS, “We are learning that AMI upgrade and downgrade procedures are so quick and intuitive that there is no need to oversize your server farm. You can always add more instances if you get more load and remove them when the load passes.” This principle has helped Pixamba optimize its deployment for maximum resource and cost efficiency.
The success of the digital asset management solution on AWS has opened doors for the company to explore new offerings in the cloud. For instance, the company plans to introduce an account backup service for Pixamba customers, saving a ‘snapshot’ of its archive weekly on Amazon S3. The company is also looking at the Virtual Private Cloud (VPC) offering, which can match the demand of its large clients representing major international corporations.
David Mail concludes, “We consider AWS as an enabling technology, which has made Pixamba solutions possible. Our customers look for a reliable system with high availability and scalable storage, and AWS gave us the solid platform to develop such a solution. The fact that we do not have to run all the servers, hard disks, backups, pay for communication lines and keep IT personnel on a payroll makes our solution affordable for customers with any budget.” The AWS cloud computing platform has helped Pixamba to offer the media management market an affordable yet powerful high-end solution for creative audiences worldwide.
To learn more, visit http://www.pixamba.com .