Media Coverage


News from 2008

Jan 15, 2008

Small Firms Tap Amazon's Juice

“When Internet start-up Renkoo Inc. created a program called Booze Mail in June, its chief technology officer, Joyce Park, didn’t want to set the program up on the company’s main computer infrastructure. Instead, she signed up for Amazon.com Inc. By doing so, Ms. Park joined a growing group of start-ups and entrepreneurs now turning to an unusual ally: Amazon.”
Feb 01, 2008

CNN: Amazon.com adds web services to its offerings

“Critics thought it was over the top when Amazon.com Inc. expanded from books into music in 1998. When the Web retailer let competitors start selling things alongside its own inventory in 2000, they said Amazon had gone nuts. In both cases, Amazon proved them wrong. Media sales now total in the billions each quarter, and third-party merchandise, more profitable for Amazon than its own wares, makes up nearly a third of everything sold through the site.”
Feb 02, 2008

Forbes: Amazon's hot new item: its data center

"The venture, which Amazon expects will grow into a significant business segment, could help keep the company strong if retailers get hit by an economic downturn. More broadly, Amazon Web Services, as the business is called, could improve chances for a new generation of Web startups by slashing how much they spend up front on costly infrastructure."
Feb 11, 2008

Forbes: The Death of Hardware

“The next revolution in high tech is taking place inside the “cloud” of the Internet. Small outfits looking to do lots of computing in a hurry are not buying hardware anymore; they’re renting from established players that already operate vast networks of cheap computers. Time-sharing, a concept from the dawn of the computing age, is back with a vengeance.”
Mar 05, 2008

CIO Magazine: Cloud Computing: Tales from the Front

“Goodbye big data centers, hello applications running in the cloud? Behind the hype around cloud computing, CIOs are figuring out when and how to use cloud options wisely.”
Apr 21, 2008

Wired Magazine: Cloud Computing, Available at Amazon.com Today

“Utility computing is Web 2.0’s version of rocket fuel. “You don’t generate your own electricity,” Bezos says. “Why generate your own computing?” The forces driving online apps — Internet bandwidth and reliability — also mean that, in terms of data per dollar, servers in your closet or colocation facility can’t compete with industrial-scale bits piped in from hundreds, even thousands, of miles away.”
Jul 18, 2008

NASDAQ's Use of Amazon S3

“NASDAQ Market Replay provides a NASDAQ-validated replay and analysis of the activity in the stock market. The application is built using the Adobe Flex and AIR platform, and utilizes the Amazon Simple Storage Service (S3) for persisting historical market data. The combination of S3 and AIR offers a powerful deployment model with little internal infrastructure required… Amazon S3 removes the need for a traditional middle-tier server, as the data is accessed in from the Amazon ‘cloud’.”
Jul 24, 2008

Pixily's Use of AWS

“Pixily has economized by building the entire website atop Amazon.com’s Web services infrastructure, which allows a company to rent servers and storage space as needed. “That gives us the flexibility to add more servers based on our demand, as traffic increases, instead of paying for them at the outset,” says chief technology officer Vikram Kumar.”
Aug 05, 2008

Monte Carlo Simulation on Amazon EC2

“This blogpost presents the report on recently concluded scalability benchmark of Monte Carlo simulations running on Amazon EC2 using the GridGain framework. It consists of two parts: Part I is a technical report on the benchmark goals, method and results and Part II is an account of the development process and lessons learned.”
Aug 21, 2008

InformationWeek: Amazon EC2 Entices Innovative Use with Persistent Storage

“Amazon (NSDQ: AMZN) greatly expanded the use cases for its Elastic Compute Cloud (EC2) utility computing service Thursday by adding a persistent storage feature called Elastic Block Store or EBS, making EC2 more reliable and scalable to entice new customers and a broader range of applications.”
Sep 18, 2008

Amazon to Launch Content Delivery Service

“Amazon is getting into the content delivery business to help organizations better deliver their content from the edge of the network. The new service will work with Amazon’s S3 data storage service and will be provided on a pay-as-you-go basis.”

“Adam Selipsky, vice president of product management and developer relations for Amazon Web Services, said the new service will provide organizations with a high performance method of distributing content to end users, giving customers low latency and high data transfer rates when they access an organization’s objects.”

Sep 22, 2008

CIO Magazine: Oracle Database in Amazon's Cloud

“Oracle is now offering its 11g database, Fusion Middleware and Enterprise Manager products through Amazon Web Services’ Elastic Compute Cloud (EC2), the vendor announced Monday at the start of its OpenWorld conference in San Francisco. Oracle will also let customers use existing software licenses on EC2 at no additional cost. Oracle also announced Secure Backup Cloud Module, a software package based on Oracle Secure Backup that allows customers to backup databases to Amazon Simple Storage Service.”

“The announcements are “an important, game-changing move for both Oracle and Amazon,” Forrester Research analyst James Kobielus said via e-mail Monday.”

Oct 01, 2008

PCWorld: Amazon EC2 Plays Nice With Windows

“Amazon is now privately beta testing the addition of Windows Server and SQL Server to EC2 but plans to roll out the options to all developers before the end of the year. In comments to the blog posting, several developers welcomed the news. “The sun is going to shine a little bit brighter tomorrow. This is fantastic news and big props to the AWS team and Microsoft for making this happen, wow,” wrote one identified as Richard Waldvogel.”

Oct 08, 2008

Bezos and Vogels Among Top Driving Forces in Technology

Silicon.com names Amazon CEO Jeff Bezos and CTO Werner Vogels among the top technology agenda setters.

Jeff Bezos, a perennial Agenda Setters who’s made the list eight times, launched Amazon.com in 1994 and has remained at its helm for nearly 15 years – an eternity in internet time. During his tenure he has created arguably the most successful online retail brand in the world. The panel noted the particular success of the Kindle electronic book reader, which launched in November 2007 and immediately sold out. Read more on Bezos.

A newcomer to the Agenda Setters list, Werner Vogels is making waves in internet retailing as chief technology officer and VP of Amazon.com. Since joining the company in 2004 Vogels has been at the heart of Amazon’s transformation from a mere purveyor of goods to a platform for conducting business online. As one Agenda Setters panellist said: “[Vogels has been] pioneering the practical implementation of the revolution that is ‘the cloud’, demonstrating yet again that the consumer market place innovates well ahead of the staid and conservative enterprise market place. Read more on Vogels..
Oct 09, 2008

GigaOm: Amazon Cuts Prices on S3

“Amazon announced today that it will cut prices for its Amazon S3 (Simple Storage Service) offering on Nov. 1. The company is essentially offering people who use more storage significant volume discounts.”

“What I was most amazed by was the sheer variety of companies that are using the S3 offering. For instance National Geographic’s topo.com uses S3 to sell maps, download updated trail and trip information and even create trip maps to share with their friends.”

Oct 23, 2008

CNET: Amazon's Linux cloud computing out of beta, joined by Windows

“A central part of Amazon’s online computing foundation is growing up. “Amazon EC2 is now in full production,” Barr said in a blog post Thursday. And as promised, EC2 now offers Windows in a beta test, joining Sun Microsystems’ OpenSolaris and Solaris Express Community Edition. Along with those moves, EC2 now comes with a service level agreement, a formal commitment that the service will be available at least 99.95 percent of the time.”

Nov 05, 2008

Nick Carr: The new economics of computing

“The history of computing has been a history of falling prices (and consequently expanding uses). But the arrival of cloud computing – which transforms computer processing, data storage, and software applications into utilities served up by central plants – marks a fundamental change in the economics of computing. It pushes down the price and expands the availability of computing in a way that effectively removes, or at least radically diminishes, capacity constraints on users.”

“My favorite example, which is about a year old now, is both simple and revealing. In late 2007, the New York Times faced a challenge. Fortunately, a software programmer at the Times, Derek Gottfrid, had been playing around with Amazon Web Services for a number of months, and he realized that Amazon’s new computing utility, Elastic Compute Cloud (EC2), might offer a solution.”

Nov 20, 2008

eWeek: Amazon Beats Out Google as Best Cloud Provider

“A survey by Appistry and CloudCamp shows that respondents chose Amazon.com and its Amazon Web Services over Google by a margin of nearly two to one as the company expected to have the largest impact on cloud computing. Security, reliability and scalability emerged as the top three challenges to greater adoption of cloud computing.”

Dec 10, 2008

CIO Magazine: Amazon's Cool Cloud Move: Adds Public Data Sets to EC2

“Last week Amazon announced something very cool: the availability of public data sets hosted in its Elastic Block Store (EBS) service, part of its Elastic Compute Cloud (EC2) offering. These data sets are available for free, with only typical EC2 runtime charges applied for access and use of the data. The first set of data offerings are genome, chemistry, and economic statistics.”
Dec 18, 2008

ZDNet: Migrating to Amazon Web Services: The Blueprint

“Helpstream, a software as a service customer service and relationship management company, recently completed a migration to Amazon Web Services. Here’s a look at Helpstream’s blueprint, which took about six months to implement. In those six months, Helpstream moved its infrastructure to Amazon Web Services–primarily the Elastic Compute Cloud (EC2) and Simple Storage System (S3). The migration is notable given that Helpstream has never talked to an Amazon person–everything is done online–and billing is handled via a corporate credit card (an interesting quirk of dealing with an e-tailer.”


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