Posted On: Oct 29, 2021

Amazon Rekognition is a machine learning (ML) based service that can analyze images and videos to detect objects, people, faces, text, scenes, activities, and inappropriate content. Celebrity Recognition makes it easy for customers to automatically recognize tens of thousands of well-known personalities in images and videos using ML. Celebrity recognition significantly reduces the repetitive manual effort required to tag produced media content and make it readily searchable. On 8/26, we launched an update for Rekognition Image where customers got higher accuracy (lower false detections and rejections) and increased coverage for global celebrities. In addition, customers got three new attributes for each celebrity recognized: presentation of gender, expression, and smile.

Starting today, these improvements are available for Amazon Rekognition Video in all supported regions. Broadcast and video on demand (VOD) media customers can use celebrity recognition to better organize, search, and monetize their content catalogs at scale.

To get started, please refer to our documentation and download the latest AWS SDK.