Advertising & Marketing on AWS

Innovate faster, operate more efficiently, and interoperate together with AWS Services, AWS Solutions, and 150+ AWS Partner offerings.

How four leading businesses optimized real-time advertising performance

Achieving optimal price performance and accelerating innovation with real-time advertising on AWS

Exponential growth in media consumption provides opportunities to better engage audiences across all screens and platforms, but also creates challenges for technology teams to process high volumes at single-digit millisecond latency, create 360-degree views of customers for more relevant ad experiences, and to protect consumer data.
AWS brings together a comprehensive set of AWS Services, AWS Solutions, and 150+ AWS Partner offerings to help customers innovate faster, operate efficiently, and interoperate together across 5 critical solution areas: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and Digital Customer Experience.
The Trade Desk Transforms Its Real-time Bidding Strategy With AWS (1:42)



Advertising and marketing technology companies can innovate faster using the broadest capabilities for compute, analytics, and machine learning to create scalable and cost-efficient platforms, accelerate time to market for predictive analytics workloads, improve personalization, and more.


With the fastest processors in the cloud, along with more sizes and types of compute instances, the breadth of AWS compute capabilities creates more opportunities to optimize performance by running workloads at petabyte scale and millisecond latency.
Improve interoperability
With tens of thousands of data lakes running on Amazon Simple Storage Service (Amazon S3) and the largest partner community of any cloud provider, the leadership position of AWS enables marketers, publishers, agencies, advertising, and marketing technology companies to collaborate more easily to join, activate, measure, and analyze shared data.

Customers reinventing advertising and marketing with AWS

Nielsen logo

Nielsen Builds Cloud-Native Data Reporting Platform on AWS

Nielsen, a global measurement and data analytics company, migrated its National Television Audience Measurement platform to AWS and built a new, cloud-native television rating platform that allowed it to grow its measurement capabilities from measuring 40,000 households to more than 30 million households each day.

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Nielsen Builds Innovative Cloud-native Data Reporting Platform on AWS
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HubSpot logo

HubSpot Selects AWS as its Preferred Public Cloud Provider

HubSpot, a customer growth platform, chose AWS as its preferred public cloud provider, using AWS to support 450+ microservices, delivering features ranging from email delivery to automated marketing workflows.

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Salesforce logo

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Salesforce builds on AWS to process exabytes of data, resolve known and anonymized customer identifiers into highly accurate user profiles, and deliver audience segments across activation channels. 

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The Trade Desk Processes 30M Items per Second for Real-Time Advertising

The Trade Desk uses Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 30 million writes per second in its cold storage of user profiles. 

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TripleLift logo

TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML

TripleLift used AWS to pioneer an ad insertion solution for streaming TV that improves consumer experience and ad performance and boosts monetization.

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Explore solution areas for advertising and marketing

Audience & Customer Data Management

Create a complete view of your customers with identity resolution and customer 360 solutions from AWS and AWS Partners.

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Privacy-Enhanced Data Collaboration

Enable privacy-safe data collaboration & interoperability across the largest partner community on the most widely adopted cloud.

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Ad Intelligence & Measurement

Spend less time on data engineering and more time on data science with access to the broadest analytics and machine learning capabilities in the cloud.

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Ad Platforms

Run ultra-low latency advertising workloads with unmatched cost-performance by leveraging the broadest selection of compute capabilities and fastest processors in the cloud.

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Digital Customer Experience

Deliver personalized experiences at scale with purpose-built services and 90+ partner offerings.

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Grow revenue with unmatched partner opportunities

With the largest partner community and tens of thousands of data lakes running on AWS today, the cloud leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure data with flexibility and interoperability. AWS also enables more revenue-driving partner opportunities for advertising and marketing technology companies, including integrations and distribution channels via AWS Partner Network, AWS Data Exchange, AWS Marketplace, and Amazon Ads.

For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Digital Customer Experience, including 52 technology partners and 35 consulting partners.

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Leading companies in Advertising & Marketing are already using AWS. Contact our experts and start your own AWS Cloud journey today.