Advertising & Marketing case studies
Total results: 127
- Published date
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Digital Marketing
Dynata Automates Marketing Communications Using Amazon Pinpoint
Dynata uses Amazon Pinpoint to centrally manage communications, automate campaign management, and drive better customer engagement through improved visibility. -
Digital Marketing
AVANTGARDE Builds Solution for Live Event Analysis Using AWS
Event marketing group AVANTGARDE Group (AVANTGARDE) wanted to create a product powered by artificial intelligence (AI) that would help brands glean insights from their customers’ experiences at live events. -
Digital Marketing
Ultra Commerce Transforms Online Selling Using AWS
Ultra Commerce leverages AWS Lambda and Amazon Aurora to build a feature-rich, flexible, headless ecommerce platform that reduces time to market for B2B customers. -
Digital Marketing
Netcore Cloud Revolutionizes MarTech by Migrating to AWS
Netcore Cloud bolsters MarTech innovation by migrating to AWS, providing a strong foundation for incorporating serverless and predictive capabilities into its customer experience and engagement platform. -
Digital Marketing
Bazaarvoice Reduces Machine Learning Inference Costs by 82% Using Amazon SageMaker Serverless Inference
Technology company Bazaarvoice reduced machine learning inference costs by 82 percent and accelerated content delivery by using the ML capabilities of Amazon SageMaker Serverless Inference. -
Digital Marketing
Tapjoy Uses Amazon SageMaker for Programmatic Mediation in Near Real-Time Advertising
Hear from Nick Reffitt, vice president of data science and engineering at Tapjoy, on how the company uses Amazon SageMaker to train, build, and deploy machine learning models within one week. -
Digital Marketing
Amazon Ads Uses AWS for Real-Time Machine Learning in Ad Serving
Hear from Kun Liu, director of machine learning at Amazon Ads, on how the company uses AWS solutions, such as Amazon Elastic Container Service (Amazon ECS), to scale machine learning inferencing systems for real-time ad selection.
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Digital Marketing
HUMAN Security Accelerates ML Training and Time to Market Using Amazon SageMaker
Cybersecurity company HUMAN Security reduced the time that it takes to train its ML models from weeks to hours and tripled the number of ML models that it has in production using Amazon SageMaker. -
Digital Marketing
Acxiom Uses Amazon SageMaker for Propensity Scoring 3 Trillion Records
Hear from Varadarajan Srinivasan, senior director of data science and machine learning engineering at Acxiom, on how the company uses Amazon SageMaker for propensity model scoring on a scalable machine learning platform. -
Digital Marketing
Salesforce Creates a Single Source of Data Truth for Its Customer Data Platform Using AWS
Salesforce is a cloud-based software company that provides customer relationship management services and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. In this video, Muralidhar Krishnaprasad, executive vice president (EVP) of engineering for Salesforce, describes how the company creates a single source of truth for customer data in the company's Customer Data Platform (CDP), utilizing AWS services such as Amazon Relational Database Service (Amazon RDS), Amazon DynamoDB, and Amazon EMR to provide marketers with a detailed view of their consumers and improve business outcomes. -
Software & Internet
Canva on AWS
The graphic design platform Canva launched in Australia in 2013. It makes professional quality design accessible to over 80 million users in 190 countries via a simple-to-use user interface, templates, stock content, and drag-and-drop options. Canva builds on Amazon Web Services (AWS) to scale and deliver a consistent, personalized application experience for its millions of users, enhance enterprise security and compliance, and improve global collaboration. -
Software & Internet
Salesforce on AWS
Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic relationship focused on technical alignment and joint development. -
Digital Marketing
MiQ Uses AWS in Combination with Amazon Marketing Cloud to Drive Performance of Advertising Campaigns and Lead the Future of Data-Driven Marketing
Programmatic advertising company MiQ used AWS solutions to create a query engine and data pipelines that can unearth unique insights from Amazon Marketing Cloud about audience and campaign performance. -
Digital Marketing
Zeta Global Pushes Scalability Limits for Customer Needs Using Amazon DynamoDB
Zeta Global’s marketing technology solution meets aggressive service-level agreements and throughput requirements using Amazon DynamoDB, empowering the company to send up to 300,000 breaking news messages per minute. -
Digital Marketing
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
MiQ built a proprietary identity graph, MiQ Identity Spine, using open-source products on AWS and decreased its data processing time by 66 percent and data processing costs by over 40 percent. -
Digital Marketing
Ampersand Runs 50,000 Concurrent Machine Learning Models on AWS Batch in Less than 1 Day
Ampersand is using AWS Batch to run thousands of complex machine learning workloads at scale, delivering insights to support its customers’ advertisement campaigns faster and more cost efficiently. -
Digital Marketing
Fork Media Achieves 40% Lower Costs with Databases Running on AWS Graviton2 Processors
Fork Media Group (FMG) migrated its main databases to AWS Graviton2 ARM-based processors to achieve increased performance and 40 percent lower costs for database and storage. FMG is a media technology company in India that specializes in contextual advertising, with a focus on brand safety. -
Digital Marketing
BrightLine Reduces Costs by over 70% Using AWS Services
By migrating its infrastructure to AWS services that include Amazon EC2, Amazon S3, and Amazon DynamoDB, BrightLine reduced monthly costs by over 70 percent compared to its previous solution.
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Digital Marketing
CleverTap Saves 20% with AWS Graviton and Data Lake on Amazon S3 for Petabyte-Scale User Retention Platform
CleverTap migrated to a columnar data lake and Graviton2 processors to save 20 percent on infrastructure and reduce its compute requirements by 50–75 percent. CleverTap is a martech company offering its user engagement and retention platform to more than 10,000 companies worldwide. -
Digital Marketing
Salesforce Accommodates Data Residency and Deploys Hyperforce in 9 New Countries on AWS
Ken D’Amico, Senior Vice President, Engineering, Salesforce discusses Hyperforce on AWS, a new infrastructure architecture that allows Salesforce to scale rapidly and securely using public cloud partners like AWS. By working with AWS, Salesforce was able to establish a presence in more countries and quickly accommodate data residency and data sovereignty regulations. -
Digital Marketing
AWS re:Invent 2022: AWS on Air ft. Salesforce Genie's Integration with Amazon SageMaker
Salesforce Genie is a new data platform that connects 300,000+ Salesforce customers’ marketing, sales, commerce, service, and IT teams with a single view of customer data, helping organizations to grow relationships with their customers and employees. -
Digital Marketing
How Pinterest Engaged with AWS Proserve to Ensure Pinners have Always-On Access to their Platform
Pinterest is a visual-discovery platform and social commerce network with a mission to inspire. Building on AWS storage and compute solutions, Pinterest uses sophisticated machine learning engines to deliver personalized content to its users. -
Digital Marketing
Speed Up Development Times Using S3 and IAM with Pinterest
In this video, learn how Pinterest uses Amazon Simple Storage Service (Amazon S3) and AWS Identity and Access Management (IAM) to create a FGAC system to speed up development times. -
Digital Marketing
Trustpilot, Building on AWS, Scales to House 190M Reviews That Help Consumers and Businesses to Make Better Decisions
Trustpilot director of engineering, Angela Timofte, shares how Trustpilot supports its mission to be the most recognized symbol of trust on the internet—between consumers and businesses—through the use of an event-driven architecture (EDA), powered by Amazon Web Services (AWS).