Advertising & Marketing case studies
Total results: 127
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Digital Marketing
Salesforce’s journey of more than a billion messages: Innovating with AWS
Salesforce migrates its legacy Messaging and Journeys (M&J) application from on premises to SQL Server on Amazon EC2, providing a secure, cloud-based solution that can reliably send 8 billion messages per day to consumers around the globe. -
Media & Entertainment
Snap on AWS
As Snap grew in popularity, it migrated to a microservices architecture on AWS to improve scalability, optimize availability, minimize latency, and reduce costs. Snap continues to innovate on AWS, experimenting with new services and features to enhance visual communication and storytelling for its users. -
Digital Marketing
ADP Unlocks Workforce Insights Using AWS
ADP helps more than 900,000 businesses manage their people and processes payrolls for nearly 70 million workers, generating a massive amount of data as a result. In this video, Jack Berkowitz, chief data officer at ADP, discusses how the company is using a full range of Amazon Web Services (AWS) data, analytics, and machine learning capabilities -
Digital Marketing
Pinterest Improves iOS Build Pipeline Reliability by 80.5% Using Amazon EC2 Mac Instances
Pinterest improved development speeds, infrastructure stability, and time to market by migrating its iOS build environment to Amazon EC2 Mac Instances. -
Digital Marketing
Quantcast’s ML Engine Achieves Faster Queries at Lower Costs Using AWS Graviton2 Processors
Advertising technology company Quantcast migrated components of its real-time bidding solution to Arm-based instances on AWS Graviton2 processors, reducing costs and latency and achieving faster performance. -
Digital Marketing
Desygner Doubles User Retention Rate with Amazon Pinpoint
Desygner more than doubled user retention rates by sending a higher number of personalized emails with Amazon Pinpoint. Desygner is a web and app-based tool with 20 million users for individuals and businesses to create visually appealing content. It is using Amazon Pinpoint to send 10,000 emails per day, segment its customers, and deliver push notifications.
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Digital Marketing
AppsFlyer Builds a Predictive Analytics Solution for iOS 14+ Using Amazon SageMaker
AppsFlyer used Amazon SageMaker and AWS serverless services to build a predictive analytics solution that predicts the lifetime value of a mobile app user in 1–24 hours compared to at least 30 days. -
Digital Marketing
Snap Inc. Reduces Median Latency of Sending Snaps by 20% Using Amazon DynamoDB
Snap Inc. saved significantly on annual infrastructure costs and enabled a fast, reliable infrastructure for multimedia messaging app Snapchat by using Amazon DynamoDB. -
Digital Marketing
Merkle Builds Customer 360s and Data Clean Rooms on AWS, Enables Personalized, Privacy-Safe Marketing
Merkle used Amazon Redshift and other AWS services to build a solution that enables companies to create targeted marketing campaigns while maintaining compliance with data privacy regulations. -
Digital Marketing
Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS
In this video, learn how Nielsen is shifting its attribution business to be 100-percent cloud native on AWS and leveraging Amazon EMR to achieve up to 20 percent daily efficiency for its overall compute utilization. -
Digital Marketing
Eyeota: Scalable ML Model Lifecycle Management for Advertising Audience Discovery
Learn how Eyeota architected a scaleable ML pipeline on AWS, to drive improvements in ad-tech data quality. The solution utilizes Sagemaker, Glue, Airflow and Cloudwatch to orchestrate an ML model lifecycle that iteratively improves over time. -
Digital Marketing
Integral Ad Science Goes All In on AWS to Scale Ad Verification Globally
A global leader in digital ad verification, Integral Ad Science migrated from physical data centers to AWS, optimizing time; reducing costs by 12 percent; and improving agility, scalability, and security. -
Digital Marketing
AppsFlyer Automates Malicious Activity Detection on AWS
Mobile attribution company AppsFlyer built a serverless solution for half the price and used Amazon GuardDuty to detect malicious activity as well as other AWS security services to better protect its customers. -
Digital Marketing
PureTech Global Leverages AI to Optimize Billing Revenue
By building artificial intelligence workflows on AWS, PureTech Global has increased its billing renewal success rate by 20 percent and has achieved more granular data insights. -
Digital Marketing
Publicis Media Automates Audience Segmentation Using Machine Learning on AWS
Publicis Media built a machine learning pipeline that trains models with petabytes of audience datasets called the Decision Sciences Framework. Its solution uses Amazon Simple Storage Service (Amazon S3) for storage, Amazon EMR clusters for parallel processing, Amazon Redshift to produce custom attributes and segments, and SparkML for custom end analysis. -
Digital Marketing
TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML on AWS
Advertising technology provider TripleLift used AWS to pioneer an ad insertion solution for streaming TV that improves consumer experience and ad performance and boosts monetization. -
Digital Marketing
FreeWheel, A Comcast Company Uses Amazon SageMaker for Digital Video and TV Ad Inventory Prediction
FreeWheel, A Comcast Company provides comprehensive ad platforms for publishers, advertisers, and media buyers. FreeWheel uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad-serving records per day. The company built an end-to-end distributed machine learning pipeline for long-range, time-series inventory prediction across audience segments, geographies, and media types at massive scale.
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Digital Marketing
Acoustic Migrates to AWS in 10 Months, Expects 60% Optimization in Cost
Marketing technology company Acoustic standardized and modernized its stack on AWS and saved 20 percent on data center costs by using Amazon EC2, Amazon MSK, and Amazon OpenSearch Service.
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Digital Marketing
SparkPost Delivers and Analyzes Billions of Emails Daily on AWS
By using AWS solutions, SparkPost experienced a 30 percent drop in CPM, decreased the costs of its email-sending analytics by 50 percent, and increased email volume by 40 percent year over year. -
Digital Marketing
Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS
Unifying data to create billions of 360-degree customer profiles -
Digital Marketing
NextRoll Cuts Compute Costs by 50% Using AWS Graviton2–based Amazon EC2 Instances
NextRoll builds its industry-leading marketing technology and data stack on AWS to fuel growth for businesses of all kinds via AdRoll, RollWorks, and NextRoll Platform Services. The company processes more than 150 billion requests per day and ingests 600 terabytes of data daily. Learn how NextRoll migrated two large pieces of its infrastructure to Amazon EC2 instances with AWS Graviton processors and cut compute costs by 50 percent. -
Digital Marketing
Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization
Cox Automotive combines data from millions of car shoppers to create an identity graph for marketing personalization without using third-party cookies. The company built its identity graph using Amazon Neptune, which is a fast, reliable, fully managed graph database service that makes it easy to build and run applications that work with highly connected datasets. -
Digital Marketing
The Trade Desk Processes 30 Million Items per Second on AWS for Real-Time Advertising
The Trade Desk is a technology company that empowers buyers of advertising through its self-service, cloud-based platform. Using Aerospike on AWS, The Trade Desk can support millions of queries per second at the edge for real-time bidding and peak loads of 30 million writes per second in its cold storage of user profiles. In this video, learn how the company leverages Amazon EC2, Amazon EMR, and Aerospike to support both data storage use cases. -
Media & Entertainment
Azerion Doubles Revenue, Halves Hosting Costs as It Migrates Acquisitions to AWS
Technology, entertainment, and media company Azerion halved hosting costs and doubled revenue by migrating the legacy tech infrastructure of newly acquired businesses to AWS managed services.