Advertising & Marketing case studies

Showing results: 73-96
Total results: 127
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  • Digital Marketing

    Apptus Boosts Customer Experience and Innovation with AWS

    Sweden’s Apptus migrated to AWS in less than a month, and now provides a reliable, secure ecommerce platform for its retail customers and the shoppers that use their websites. Thanks to AWS, it’s able to quickly scale to meet customers’ changing needs, expand internationally, and innovate for the future.
    2021
  • Digital Marketing

    AWS Enables Audiencerate to Process Over a Billion Requests per Week

    AWS and its managed services allow the small technical team at Audiencerate to respond quickly to 250 million requests a day and store and analyze 50 terabytes of data a month. Amazon Kinesis can match cookies in 15 seconds and, by enabling encryption on all managed services, removes security headaches.
    2021
  • Digital Marketing

    Tipico Uses AWS Outposts to Scale International iGaming Platform Expansion Plan

    Tipico, an international sports bookmaker with a large market share in Germany, wanted to enter the US market to expand its business. US regulations require that online bookmakers maintain their user data on premises within state boundaries. Tipico had recently migrated its legacy on-premises applications to AWS. To operate in the United States and comply with regulations, it would have to deploy infrastructure in colocation facilities and use different tools and services to run its application than it uses in the cloud.
    2021
  • Digital Marketing

    Smaato Achieves 61% Cost Savings on Compute for Real-Time Ad Bidding Using Amazon EC2 Spot Instances

    Smaato, a digital advertising technology platform that processes more than a trillion interactions each month, achieved a 61 percent reduction in computing costs by shifting to Amazon EC2 Spot Instances.
    2020
  • Digital Marketing

    Nielsen: Processing 55TB of Data Per Day with AWS Lambda

    Learn from Nielsen Marketing Cloud how to process 55TB of data per day while maintaining quality, performance, and cost using a fully automated serverless pipeline.
    2020
  • Digital Marketing

    Mobvista Builds Data Platform on AWS to Process 100 Billion Ad Requests per Day

    Mobvista is a leading technology platform dedicated to driving global business growth in the digital age. Using AWS, Mobvista saved $200,000 per month in costs with Amazon EC2 Spot Instances, Amazon EC2 Auto Scaling groups, and Amazon EC2 M5d Instances.
    2020
  • Digital Marketing

    GumGum Saves 62% on Real-Time Bidding and Machine Learning with Amazon EC2 Spot Instances

    GumGum saves on compute, storage, and database costs while reaping the performance and flexibility benefits of the AWS architecture that supports its contextual analysis and brand-safety systems.
    2020
  • Media & Entertainment

    Snap Inc. Uses Amazon EC2 G4 Instances to Deliver Bitmoji TV to Millions

    Snap Inc. used Amazon EC2 G4 Instances to run season one of Bitmoji TV, its personalized video content, boosting its traffic capacity by 50 percent while reducing processing latency by 45 percent.
    2020
  • Digital Marketing

    JD Power: Building a Rankings & Insights Engine with Data Lakes & Machine Learning on AWS

    Sandeep from JD Power tells us how the company built a data analytics solution on AWS called AI Cloud. JD Power processes terabytes of data performing customer satisfaction research on thousands of product categories producing product insights and rankings in industries such as automotive, healthcare, and electronics. Learn how to build a data lake on Amazon S3 pulling in data from multiple inputs, such as FTP, Amazon S3, and Amazon RDS. Once the data is centrally located, Sandeep shows us how to build catalogs with AWS Glue and custom crawlers running on AWS Fargate. You will also learn how to use Amazon Athena and Amazon Redshift for analytics and machine learning to draw insights from these datasets.
    2020
  • Digital Marketing

    RavenPack Shifts Analytics Service up a Gear with Amazon Athena

    RavenPack improves the efficiency of big data querying for financial services clients, helping them make better decisions. The company provides news and text analytics services to organizations such as hedge funds and banks. It uses interactive serverless query service Amazon Athena to run customers’ analytics requests.
    2020
  • Digital Marketing

    The Trade Desk: Real-time Ad Bidding in the Cloud with AWS Global Accelerator (LIVE)

    Learn how The Trade Desk built a global, real-time ad bidding system on AWS without having to implement major architectural changes, thanks to its use of AWS Global Accelerator. The Trade Desk processes millions of messages per second while keeping latency low, and can scale to handle many gigabits of data per second on the back end. You'll also learn how the company uses Amazon S3-backed Vertica with Eon Mode for long-term storage and analytics with petabytes of data.
    2020
  • Digital Marketing

    Braze Efficiently Sends More Than 2 Billion Messages Daily with Amazon EC2 Auto Scaling Groups

    Braze is a digital customer engagement platform that helps brands deliver customer experiences across email, SMS, push notifications, and other channels. The company uses Amazon Web Services (AWS) to collect, process, and analyze more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging. Braze operates a job-queuing service that processes billions of jobs and sends more than 2 billion messages per day using Amazon CloudWatch, AWS Lambda, and Amazon Elastic Compute Cloud (Amazon EC2) Auto Scaling Groups to cost-effectively handle spikes in data and messaging traffic.
    2020
  • Digital Marketing

    Zeta Global Powers Identity Resolution at Scale with Amazon Neptune

    Zeta Global is a data-driven marketing technology platform that helps marketers connect with their customers to drive personalization. The company's Customer Intelligence Platform collects data from various sources and distills it down into a single view of a given customer, scores and evaluates where that customer is in the customer journey, and then groups them into audiences that marketers use for personalization across channels.
    2020
  • Digital Marketing

    Nielsen Builds Cloud-Native Data Reporting Platform on AWS

    Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two "significant" milestones in 2019 with the help of AWS: migrating its National Television Audience Measurement platform to the cloud, and building a new, cloud-native local television rating platform.
    2020
  • Digital Marketing

    AppsFlyer Prevents Mobile Ad Fraud through Cost-Effective Processing of 100 Billion Events per Day on AWS

    AppsFlyer uses AWS compute, including Amazon EC2 Spot Instances, to process 100 billion daily events and save its customers $8.1 million every day.
    2020
  • Digital Marketing

    The Trade Desk Transforms its Real-time Bidding Strategy with AWS

    The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. The company recently began shifting its real-time bidding workload—which receives 10 million queries per second, 800 billion queries per day, and requires an average response-time of less than 15 milliseconds—to the Amazon Web Services (AWS) Cloud, building four new sites in 2019.
    2020
  • Digital Marketing

    Happy Go Makes Members Happier with Improved Loyalty Platform on AWS

    By migrating to AWS, Happy Go has improved the rating of its mobile app from 1 to 4.3 out of 5 stars and delivers in-app response times of 500 milliseconds.
    2020
  • Digital Marketing

    Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

    In this session, get an inside look at how Salesforce builds on AWS to process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels.
    2020
  • Digital Marketing

    Segment Enables Customers to Create Custom Recommendations with Amazon Personalize

    Segment is a customer data infrastructure company that uses Amazon Web Services (AWS) to help its customers collect and unify data about their users and create personalized recommendations from that data with Amazon Personalize. The company processes 450 billion events per month, using thousands of Amazon Elastic Compute Cloud (EC2) instances, and runs more than 16,000 Docker containers on Amazon Elastic Container Service (ECS).
    2020
  • Digital Marketing

    Near Streamlines Big Data Processing with Data Lake on AWS

    By migrating its big data platform to AWS, Near has ensured a latency of 100 milliseconds or less and can perform more complex analytics queries.
    2020
  • Digital Marketing

    Annalect Uses Containers and Amazon Redshift Spectrum to Cost-Effectively Process Trillions of Events

    Annalect, a subsidiary of Omnicom Media Group, unifies and integrates data into Omnicom’s people-based marketing platform, Omni. The company analyzes consumer attributes and event-level data including demographic data, purchase data, television viewership, location data, clickstream web events, and CRM data to form a 360-degree view of customer behavior. In this re:Invent 2019 session, Eric Whitney, global CTO at Annalect, dives into how the company cost-effectively processes more than 3 trillion events and analyzes petabytes of data using containers, Amazon Athena, and Amazon Redshift Spectrum.
    2019
  • Digital Marketing

    Mobvista Case Study

    Mobvista is a mobile advertising and marketing service technology platform that provides mobile advertising and data analysis services for global application developers. Its use of Amazon Web Services (AWS) has enabled Mobvista to expand and innovate quickly; its average daily ad request volume was 18 billion requests in 2017 and surged to an average of 50 billion in 2018. By making extensive use of Amazon EC2 Spot Instances, Mobvista saves nearly CNY 10 million (USD $1.4 million) a year in IT costs.
    2019
  • Media & Entertainment

    Adstream Case Study

    Media software provider Adstream began its cloud journey nine years ago when it replaced its legacy, on-premises platform with AWS. This enabled its evolution from a media delivery platform into a set of cloud-based applications and services that its customers use to manage creative workflows.
    2019
  • Digital Marketing

    Reamp Lowers Data Processing Costs by 20%, Gains Competitive Edge Using Amazon EC2 A1 Instances

    Reamp, a digital marketing optimization agency, continuously seeks ways to reduce its operating costs to stay competitive. Using Amazon EC2 A1 instances, Reamp reduced operating costs, which allowed the company to lower customer costs, attract more customers, and provide faster service.
    2019
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