Advertising & Marketing case studies
Total results: 127
- Published date
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Telecommunications
Sensis Gains Cloud Agility While Reducing Infrastructure Costs with AWS
Sensis migrated its enterprise operation to the AWS Cloud in just 18 months, cutting IT OpEx in half and providing the agility to try new ideas in the market before development. -
Digital Marketing
Vidsy Migrates to Amazon ECS in 10 Days
Vidsy migrated from Docker Cloud to Amazon Elastic Container Service (Amazon ECS) in just 10 days and has reduced its costs by 60 percent. Vidsy helps brands develop mobile-first video campaigns using the talents of Vidsy's community of 3,000 young creatives. The company now uses Amazon ECS to orchestrate its containerized applications, which run in the AWS Cloud. -
Software & Internet
White Ops Case Study
White Ops uses AWS to process one million queries per second, double its business growth, and help customers identify and stop ad fraud. The organization protects digital advertisers and web app owners from ad fraud and other automated threats. -
Digital Marketing
Wyng Case Study
Wyng is a marketing-software platform that enables advertising agencies and large brands to build and run consumer-engagement and loyalty campaigns, often featuring user-generated content shared through social media. -
Digital Marketing
Unified Case Study
Unified delivers software and services to connect marketing data sets and optimize investments across the customer journey. The company’s Software-as-a-Service (SaaS) platform helps media buyers and brand managers direct and analyze social media spend across all social media channels. Using Unified, customers can coordinate their social media campaigns and transform marketing data into actionable intelligence. -
Telecommunications
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Software & Internet
Yieldmo Case Study
Using Amazon Kinesis, Yieldmo analyzes online ad-interaction data in milliseconds, gains real-time insights, and optimizes ad placements to deliver more efficient ad campaigns for mobile advertisers. Yieldmo provides advertising technologies that help publishers monetize digital content. -
Software & Internet
Avazu Case Study
Avazu used AWS to dramatically improve system stability and scalability to meet the advertising platform's processing needs of more than 20 billion impressions per day and more than 1 million queries per second (QPS). Avazu, a subsidiary of the DotC United Group, is a technology-driven company that engages in performance marketing through programmatic advertising technologies. -
Digital Marketing
Quantcast Scales Ad Services, Saves 60% Using Amazon EC2 Spot Instances
Quantcast specializes in real-time advertising, and audience insights and measurement, powered by artificial intelligence (AI) technology. Every day, the company processes up to 40 petabytes of data and provides accurate, direct audience measurement to more than 100 million mobile and web destinations. For many years, Quantcast hosted its real-time bidding application and other key solutions in several large data centers. Learn how Quantcast uses Amazon EC2 Spot Instances to scale ad services and save 60 percent on costs. -
Digital Marketing
Custora Case Study
Custora reduced its operational burden, eliminated downtime, and increased the speed of onboarding new customers by shifting client data to Amazon EFS. Custora is an advanced customer-segmentation platform built for retail, enabling marketing and CRM teams to easily create targeted customer lists to improve ROI for email, display ads, Facebook, and direct-mail campaigns. -
Digital Marketing
iFit Case Study
Using AWS, iFit gains the flexibility to meet peaks in site visitors while reducing IT management costs by up to 80 percent. iFit—which promotes healthy lifestyles through its app and wearable devices—is an online community, an e-commerce platform, and a chain of main-street stores. -
Media & Entertainment
Cadreon Case Study
Cadreon processes big-data queries from thousands of sources in a few seconds and quickly scales to meet growing demand using AWS. The company provides programmatic advertising solutions to branding companies across the globe. -
Digital Marketing
Beeswax Uses AWS to Cost-Effectively Process Millions of Bid Requests per Second
Beeswax is a fully managed real-time bidding (RTB) platform, built on an Amazon Web Services (AWS) infrastructure, that gives advertisers control and transparency over buying advertising programmatically. The company’s Bidder-as-a-Service platform fields millions of queries per second and consumes 125 GB of data per minute. In this session from re:Invent 2017, Ram Kumar Rengaswamy, co-founder and CTO of Beeswax, explains how the company runs its RTB platform on AWS and shares best practices for performance and cost-efficiency at low-latency and high throughput. -
Software & Internet
Bynder Case Study
With the help of AWS, Bynder has been able to grow 200 percent year-over-year, scaling into new regions and working with several multinational organizations. The company's digital asset management platform offers brands a smarter way to find, share, and use digital files at any time and from anywhere. -
Digital Marketing
91App Case Study
Using AWS has enabled 91App to reduce the time required to create and launch digital campaigns from what would have been several weeks in a physical infrastructure to 24 hours. 91App builds mobile commerce applications for clients that manage inventory and content through the 91App website. -
Software & Internet
Yelp Data Analytics Case Study
By using Amazon Redshift and Amazon EMR, Yelp has cut data-query performance from hours to seconds, providing for richer and more interactive data analysis that helps the company improve its offerings. Yelp is a website and mobile app that connects people with great local businesses. -
Digital Marketing
AWS Case Study: Yelp Cuts Test-Run Times by 90% Using AWS
Yelp.com provides consumers with crowd-sourced reviews about local businesses. It connects its data centers to the cloud using AWS Direct Connect to access a range of AWS services for its Dev & Test, Automated Testing systems, staging areas, and production workloads. Using AWS, Yelp dramatically improved its development productivity by reducing test-run times by as much as 90 percent. -
Digital Marketing
AWS Case Study: GumGum
Known for creating the in-image advertising category, GumGum provides products based on its patented image recognition technology, delivering programmatic, native, and social analytics software solutions. Generating more than 1 billion events (approximately 6 TB of data) every day, GumGum needed a system to quickly scale to handle rapidly growing traffic. Learn how GumGum runs its data pipeline processes cost efficiently with AWS. -
Digital Marketing
AWS Case Study: VidRoll
VidRoll is a video technology and monetization platform for content publishers. VidRoll uses AWS Lambda to power the business logic for real-time ad bidding. -
Digital Marketing
AWS Case Study: How AdRoll Lowers Costs with AWS
AdRoll is a global leader in digital advertising retargeting products. AdRoll chose Amazon Web Services (AWS) because of its global presence, the maturity of the platform, and its ability to scale services to support business growth. Learn how AdRoll saves money by building and growing on AWS. -
Digital Marketing
AWS Case Study: DataXu
DataXu provides programmatic software that helps advertisers save money and increase sales by analyzing and acting on massive amounts of data. An on-premises IT infrastructure created cost and scale issues, so it turned to AWS to run its big data processing platform. The result is cost savings of up to 72 percent a month, a greater reach into a customer base that spans 50 countries, and the ability to process 86 billion messages daily using Amazon Kinesis. -
Digital Marketing
AWS Case Study: Pixels
Pixels is a digital advertising services company that delivers targeted ads to consumers on the web and mobile. The firm runs its ad server and analytics platforms on AWS. This has enabled Pixels to cut its time to market, excluding hardware procurement, from three months to one month. -
Digital Marketing
MediaMath Maximizes Data Access and Minimizes Latency on AWS
MediaMath is an advertising technology company that helps advertisers and agencies efficiently run media campaigns. The company analyzes 120 billion advertising opportunities per day, with throughput over 2 million bid requests per second. MediaMath processes 3 TB of data per day on the Amazon Web Services (AWS) Cloud, collecting log-level data on real-time bidding wins, web events such as page visits, product purchases, and other offline data. -
Digital Marketing
AWS Case Study: MyThings
Ad tech company myThings empowers advertisers by providing them with visibility into the performance patterns of their audiences. By using AWS, the company has been able to expand to two new markets and experience 99.999 percent availability.