Privacy-safe data collaboration & interoperability of identifiers across the largest partner community on the most widely adopted cloud.
Benefits
Purpose-built
solutions
Data collaboration and interoperability solutions and services
Featured solutions
Unified ID 2.0 Operator on AWS
Protect highly sensitive consumer data in advertising workflows with Unified ID 2.0 Operator services in the cloud.
Snowflake Media Data Cloud
Accelerate deployments of Snowflake data clean rooms for audience enrichment, segmentation, marketing measurement, and attribution with AWS and Snowflake.
Epsilon Consumer Data Insights Platinum
Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.
LiveRamp Embedded Transcoder
Deploy LiveRamp’s privacy-first identity services into Amazon Virtual Private Cloud (VPC) and power identity translation while abiding by world-class privacy and security standards.
AWS services
Leading customers with data collaboration & interoperability workloads on AWS
Merkle Builds Customer 360s and Data Clean Rooms on AWS, Enables Personalized, Privacy-Safe Marketing
Using AWS, Merkle developed Merkury, an identity resolution solution that enables marketers to unify customer data and run analytics for audience segmentation, activation, and measurement in a data clean room—a privacy-safe data collaboration workspace. In 2020, Merkle became an AWS Select Consulting Partner, signed an AWS strategic collaborative agreement, and accelerated the development of its solution for mutual customers.
Introducing Amazon Marketing Cloud
Amazon Ads built Amazon Marketing Cloud, a secure, privacy safe, and cloud-based clean room workspace that enables advertisers to easily perform analytics across pseudonumized data to generate aggregated reports.
Publicis Media Automates Audience Segmentation Using Machine Learning
Publicis Media built a machine learning pipeline that trains models with petabytes of audience datasets called the Decision Sciences Framework using Amazon S3 and Amazon Redshift.
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
Using AWS, MiQ decreased its pipeline processing time and reduced associated costs to provide connected insights across multiple channels at the speed of change and is well positioned to adapt to evolving market regulations.
AWS Partners for data collaboration & interoperability
With the largest partner network and tens of thousands of data lakes running on AWS today, the cloud leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure protected data with flexibility and interoperability. AWS also enables more revenue-driving partner opportunities for advertising and marketing technology companies, including integrations and distribution channels via AWS Partner Network, AWS Data Exchange, AWS Marketplace, and Amazon Advertising.
Resources
See related technical guides, solution briefs, blogs, videos, and much more.
AWS re:invent 2021 - AWS On Air Voice of the Customer ft. LiveRamp
AWS On Air host Darko Mesaros, Sr. Developer Advocate Lisa Cramer, Head of Embedded Products, LiveRamp, discuss building and launching a LiveRamp Transcode solution in AWS Marketplace, which enables marketers, publishers, agencies, and advertising technology companies to natively use LiveRamp transcode for identity matching without moving data out of their Amazon S3 buckets.
Deploying a privacy-safe data clean room on AWS with Snowflake
Learn how marketers, media companies, agencies, and technology companies can perform shared analysis for audience enrichment, segmentation, marketing measurement, and attribution with restrictions that ensure data security and governance for underlying raw data using AWS and Snowflake.
Power identity translation with LiveRamp in your VPC
Learn how LiveRamp’s Embedded Transcoder makes it safe and easy for companies to use data and translate partner encodings to achieve interoperability across advertising and marketing partners.