Privacy-safe data collaboration & interoperability of identifiers across the largest partner community on the most widely adopted cloud.

There is a network effect for companies in advertising and marketing technology who run on AWS and want to innovate in areas like identity resolution, data enrichment, audience segmentation, ad measurement, and attribution.
With tens of thousands of data lakes running on Amazon S3 today and the largest partner community of any cloud provider, the leadership position of AWS enables marketers, publishers, agencies, advertising, and marketing technology companies to more easily collaborate together to join, analyze, activate, and measure protected data.

Benefits

Largest partner community
With the largest partner network and tens of thousands of data lakes running on AWS today, the leadership position of AWS means you can easily connect with partners to join, analyze, activate, and measure shared data with flexibility and interoperability. Enrich audience data with your preferred data providers via AWS Data Exchange, which makes it easy to find, subscribe to, and use third-party data in the cloud.

Purpose-built
solutions

Leverage a comprehensive set of AWS services and purpose-built solutions and partner offerings designed to enhance consumer privacy, minimize data movement, and enable interoperability for advertising and marketing data workflows between partners without the use of third-party cookies.
Streamline data enrichment
Customers can easily enrich first-party data with their preferred data providers via AWS Data Exchange, which makes it easy to find, subscribe to, and use third-party data in the cloud. Once subscribed to a data product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then match it with other identifiers using Amazon EMR and AWS Glue Catalog.

Data collaboration and interoperability solutions and services

Unified ID 2.0 Operator on AWS

Protect highly sensitive consumer data in advertising workflows with Unified ID 2.0 Operator services in the cloud.

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Snowflake Media Data Cloud

Accelerate deployments of Snowflake data clean rooms for audience enrichment, segmentation, marketing measurement, and attribution with AWS and Snowflake.

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Epsilon Consumer Data Insights Platinum

Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.

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LiveRamp Embedded Transcoder

Deploy LiveRamp’s privacy-first identity services into Amazon Virtual Private Cloud (VPC) and power identity translation while abiding by world-class privacy and security standards.

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AWS services

Leading customers with data collaboration & interoperability workloads on AWS

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Merkle Builds Customer 360s and Data Clean Rooms on AWS, Enables Personalized, Privacy-Safe Marketing

Using AWS, Merkle developed Merkury, an identity resolution solution that enables marketers to unify customer data and run analytics for audience segmentation, activation, and measurement in a data clean room—a privacy-safe data collaboration workspace. In 2020, Merkle became an AWS Select Consulting Partner, signed an AWS strategic collaborative agreement, and accelerated the development of its solution for mutual customers.

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Amazon Ads

Introducing Amazon Marketing Cloud

Amazon Ads built Amazon Marketing Cloud, a secure, privacy safe, and cloud-based clean room workspace that enables advertisers to easily perform analytics across pseudonumized data to generate aggregated reports.

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Publicis Media Automates Audience Segmentation Using Machine Learning

Publicis Media built a machine learning pipeline that trains models with petabytes of audience datasets called the Decision Sciences Framework using Amazon S3 and Amazon Redshift.

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MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
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MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily

Using AWS, MiQ decreased its pipeline processing time and reduced associated costs to provide connected insights across multiple channels at the speed of change and is well positioned to adapt to evolving market regulations.

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AWS Partners for data collaboration & interoperability

With the largest partner network and tens of thousands of data lakes running on AWS today, the cloud leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure protected data with flexibility and interoperability. AWS also enables more revenue-driving partner opportunities for advertising and marketing technology companies, including integrations and distribution channels via AWS Partner Network, AWS Data Exchange, AWS Marketplace, and Amazon Advertising

Resources

See related technical guides, solution briefs, blogs, videos, and much more.

Featured resource

AWS re:invent 2021 - AWS On Air Voice of the Customer ft. LiveRamp

AWS On Air host Darko Mesaros, Sr. Developer Advocate Lisa Cramer, Head of Embedded Products, LiveRamp, discuss building and launching a LiveRamp Transcode solution in AWS Marketplace, which enables marketers, publishers, agencies, and advertising technology companies to natively use LiveRamp transcode for identity matching without moving data out of their Amazon S3 buckets.

Deploying a privacy-safe data clean room on AWS with Snowflake
Blog

Deploying a privacy-safe data clean room on AWS with Snowflake

Learn how marketers, media companies, agencies, and technology companies can perform shared analysis for audience enrichment, segmentation, marketing measurement, and attribution with restrictions that ensure data security and governance for underlying raw data using AWS and Snowflake.

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Power identity translation with LiveRamp in your VPC
Blog

Power identity translation with LiveRamp in your VPC

Learn how LiveRamp’s Embedded Transcoder makes it safe and easy for companies to use data and translate partner encodings to achieve interoperability across advertising and marketing partners.

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Leading companies in Advertising & Marketing Technology are already using AWS. Contact our experts and start your own AWS Cloud journey today.