Generative AI  
* [Overview](/ai/generative-ai/)
* Technology  
* Learn  
* [Our Story](/ai/our-story/)
* [Customers](/ai/generative-ai/customers/)
* [Partners](/ai/generative-ai/partners/)
* Resources  

# Turn ideas into business impact with generative AI

Innovate without constraints using the most comprehensive set of AI tools and services on AWS  
[Get started with AWS AI](https://signin.aws.amazon.com/signup?request_type=builderId&refid=em_127222&p=free&c=hp&z=1&redirect_url=https%3A%2F%2Faws.amazon.com%2Fregistration-confirmation)  
[Contact us](https://pages.awscloud.com/global-ln-gc-400-ai-contact-us.html?trk&sc_channel)  

## Move fast and confidently with generative AI

More businesses are taking their generative AI applications to production and seeing business impact through increased innovation, and cost savings. With enterprise-grade security and privacy, access to industry-leading FMs, and comprehensive tools, AWS makes it easy to build and scale generative AI customized for your data, your use cases, and your customers. With AWS, you have the freedom to choose the generative AI path that's right for your business.  
Play  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/getting-started/approved/images/66ec3efa-4e75-4811-8733-f08124f6fe79.5e7f5cc73ca0456913b2ee24e7ad7b7126c71dd4.jpeg)  

## New agentic AI solutions that remove constraints across your business

Build software differently, deploy agents you can trust, and put AI to work the way you already do.  
[![imagr](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/ai-ml/artificial-intelligence/approved/images/Q2-AI-IDP-Web-en-US-InteractiveCard-AWS_Illustration_Large_Language_Model_2_1440-FINAL.80090e3899e998351683c143f024bc311b5b8a63.jpg)
### Transform how your team builds, secures, and ships software
Kiro, AWS Security Agent, AWS DevOps Agent, and AWS Transform - continuous modernization work together to transform the entire development lifecycle from spec to production.
Explore AI-Native Development](/blogs/machine-learning/how-frontier-teams-are-reinventing-ai-native-development/)  
[![image](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/ai-ml/artificial-intelligence/approved/images/Q2-AI-IDP-Web-en-US-InteractiveCard-AWS-library_illustration_connect_12_1440-FINAL.cb523d7d9c7b6f9adad25937e6dd01230bcfeb2c.jpg)
### Deploy production-ready agents with enterprise-grade trust
AgentCore delivers purpose-built orchestration, memory, governance, and security so your agents work reliably at production scale.
Explore AgentCore](/bedrock/agentcore/)  
[![image](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/ai-ml/artificial-intelligence/approved/images/Q2-AI-IDP-Web-en-US-InteractiveCard-AWS-Illustration-Prompt-Engineering-1-1440-FINAL.b0735aaf687ed1f73c60fe03d36a59b365d9d40e.jpg)
### The AI assistant that changes how you work
Amazon Quick connects to your apps and data, learns your workflows, and takes action on your behalf.
Explore Amazon Quick](/quick/)  

## Turn AI into real business value

Automate workflows. Build intelligent apps. Create compelling content. Make data driven decisions. Engage customers like never before.  
[Explore AI use cases](/ai/generative-ai/use-cases/?refid=24c00881-893a-4c5e-bdd5-44cf672edaba)  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/partners/approved/images/fbfb271d-f9e5-f015-9b6a-4c42d74efd22.cb16b1c73064a3f5e2f9d3ae24a7665861b98f53.jpeg)  

## Tools to build and scale generative AI applications

Innovate faster with new capabilities, a choice of industry-leading FMs, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs.  
[Explore more generative AI tools](/ai/generative-ai/services/?sec=aiapps&pos=0)  
[IDE
### Kiro
Bring engineering rigor to AI-native coding at scale making it easier for developers to build high-quality production-ready software.
Explore Kiro](https://kiro.dev/)  
[Service
### Amazon Quick
Easily answer your questions and turns those answers into actions using agentic teammates for research, business insights, and automation
Learn more](/quick/)  
[Service
### Amazon Bedrock
Easily build and scale applications with LLMs, FMs, and generative AI tools
View service](/bedrock/?sec=aiapps&pos=2)  
[Service
### Amazon SageMaker AI
Build, train, and deploy your own FM models at scale
View service](/sagemaker/ai/?sec=aiapps&pos=3)  
[Model
### Amazon Nova
Foundation models that deliver frontier intelligence and industry leading price-performance
Explore the models](/nova/)  
[Infrastructure
### AI Infrastructure
Train and run inference at scale with infrastructure purpose-built with AI
View infrastructure offerings](/ai/infrastructure/?sec=aiapps&pos=4)  
[Data
### Data foundation
Build a data foundation on AWS for AI success
Learn more](/ai/generative-ai/data/)  
[Amazon Bedrock AgentCore
### Amazon Bedrock AgentCore
Agentic platform to build, deploy, and operate highly capable agents securely at scale
Learn more](/bedrock/agentcore/)  

## How customers are innovating and scaling with generative AI

Customers across industries are harnessing generative AI on AWS to boost employee productivity, deliver exceptional customer experiences, and streamline business processes.  
[View more customer stories](/generative-ai/customers/)  
[Case Study
## Pattern Revolutionizes Ecommerce Optimization Using Amazon Nova Foundation Models
Read the case study](/solutions/case-studies/pattern-nova-case-study/)  
[Case Study
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## The Weather Company uses gen AI to improve forecast comprehension, delivering around 25 billion forecasts daily
Read the case study](/solutions/case-studies/the-weather-company-generativeai/)  
[Case Study
![""](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/ai-ml/artificial-intelligence/approved/images/thomson-reuters-logo.5d2c15e97cf464b7af83c6c5a448d45f6c8cfe15.png)
## An AI-powered .NET modernization tool helps Thomson Reuters cut costs by 30% while boosting transformation speed 4x
Read the case study](/solutions/case-studies/thomson-reuters-case-study/)  
[Case Study
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/ai-ml/artificial-intelligence/approved/images/Robinhood_Logo.19fa16283ac38e8a891250de1475a906e6aaf121.png)
## Robinhood democratizes finance with Amazon Bedrock
Watch the video](https://www.youtube.com/watch?v=HqDRRf_0zk8)  
[Case Study
![Writer logo](https://d1.awsstatic.com/onedam/marketing-channels/website/marketplace/en_US/approved/200x50-logos/approved/Writer.1bb911adba09667f8bd01c480bac8e8417049f8d.png)
## WRITER scales distributed AI model training using Amazon SageMaker HyperPod
Learn more](/solutions/case-studies/writer-case-study/)  

## Try AWS AI for Free

New AWS customers receive up to $200 in AWS credits to try AWS AI for free [Get started for free](https://us-east-2.signin.aws.amazon.com/oauth?client_id=arn%3Aaws%3Asignin%3A%3A%3Aconsole%2Fcanvas&code_challenge=jvZJjlB4UnBpIrq3TSo9NciRG5SKXPqInvYNS0r1m90&code_challenge_method=SHA-256&response_type=code&redirect_uri=https%3A%2F%2Fconsole.aws.amazon.com%2Fconsole%2Fhome%3FhashArgs%3D%2523%26isauthcode%3Dtrue%26nc2%3Dh_si%26refid%3D24c00881-893a-4c5e-bdd5-44cf672edaba%26src%3Dheader-signin%26state%3DhashArgsFromTB_us-east-2_d52e557eb9bbc91b)  

## Building AI responsibly

The rapid growth of AI and intelligent agents brings promising innovation and new challenges. At AWS, we make responsible AI practical and scalable, freeing you to accelerate trusted AI innovation. Our science-based best practices and tools---including the AWS Well-Architected Responsible AI Lens, Amazon Bedrock Guardrails, Amazon Bedrock AgentCore---help you build and operate AI responsibly across your use cases. Build with responsible AI practices from day one to move faster with confidence and earn customer trust.  
[Learn more about responsible AI](/ai/responsible-ai/)  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/ai-ml/machine-learning/approved/images/aws-library_illustration_culture_8_1200.10b1fe88843e825973e4ec51d6b649c135984ab8.jpg)  

## Resources to develop generative AI skills

[Explore more generative AI training](/ai/learn/?sec=gaiskills&pos=0)  
[Training
### 6 steps to fast-track gen AI
Learn how to build and scale gen AI apps and agents with Amazon Bedrock
Get the guide](https://pages.awscloud.com/global-ln-gc-400-genai-fast-trak-genai-learn.html?trk&sc_channel)  
[Experiment
### PartyRock, an Amazon Bedrock Playground
Learn generative AI fundamentals, no coding required
Start experimenting](https://partyrock.aws/?sec=gaiskills&pos=1)  
[Training
### Build AI Skills
Explore the latest AWS generative AI digital training
Get started](/training/learn-about/ai/?sec=gaiskills&pos=2)  
[Resources
### Generative AI Community
A developer space for generative AI tools, guides and technology resources
Join the community](https://community.aws/generative-ai/?sec=gaiskills&pos=6)  
[Training
### Amazon Q Introduction
Learn how Amazon Q can help improve business productivity and customer experience
Start the course](https://explore.skillbuilder.aws/learn/course/external/view/elearning/19315/amazon-q-introduction?sec=gaiskills&pos=4)  
[Whitepapers
### Extend the power of FMs
A guide to accelerate your cloud-powered AI transformation
Read the whitepaper](https://docs.aws.amazon.com/whitepapers/latest/aws-caf-for-ai/aws-caf-for-ai.html?sec=gaiskills&pos=5)  
[Technical Resources
### Developer Center
Learn, build, and explore with generative AI tutorials and resources
Explore developer resources](https://builder.aws.com/learn/topics/agentic-ai)  

## Start building with agentic AI

[Contact us
### Connect with a specialist
Get answers now](https://pages.awscloud.com/global-ln-gc-400-ai-contact-us.html?sc=h&btn=2&v=ctrl&refid=77d5639f-0c84-4808-a595-386492a67c28)  
[AI Assistant
### Ask a question, get an instant answer
Start a conversation](/ai/generative-ai/#cb-only)  

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