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In order to increase revenue, companies that own websites, mobile applications, and streaming TV platforms sell advertising on their platforms. These companies face privacy challenges caused by signal loss and work with tech stacks that don’t give them the data insights they seek. With Ad Supported Monetization solutions on AWS, companies can build a successful advertising business, including customer data and partner interoperability, ad decisioning platforms, and revenue analytics tools. These solutions provide what companies need to develop a future-proof, transparent ad tech stack to sell their advertising.
Ad management platform for 1st party direct and programmatic advertising to websites, apps, and streaming services. 360 Match supports all ad types including display, video and mobile. In addition, 360 Match provides Open APIs, sales workflow, serving, forecasting, and advanced reporting to enable better-informed decisions.
This Guidance illustrates how retailers can setup a Media Insights platform that serves as a central hub for the retailer’s commerce and media monetization using their data and analytics.
This Guidance shows how to use generative AI to derive contextual insights from multimedia assets and identify relevant audience segments for targeted advertising placements. By analyzing video, audio, and text, you can identify the most relevant audience segments and deliver personalized advertising experiences. Moreover, the use of multimodal large language models (LLMs) facilitates the extraction of insights from both visual and transcript components so you can align your media with the right advertising opportunities and monetize content more effectively.