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Enterprises and marketers want to aggregate customer interaction data from disparate applications, data sources, and marketing channels into a centralized customer data platform (CDP) that provides a comprehensive, 360-view of each customer. With Customer 360 Profile solutions on AWS, you can accelerate deployment of a customer data platform by choosing from AWS services, leading AWS Partner applications, and turnkey professional services offerings that help you create a unified view of the customer.
Unified Profiles for Travelers and Guests on AWS helps you collect customer data from multiple systems to unlock insights, driving personalization and a curated experience for travelers and guests.
Deploy a solution that automatically provisions a configurable data pipeline to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications.
Amplitude helps financial services organizations like Square meet customers in the moment, with real-time experiences that drive engagement, improve conversion and bolster retention. Amplitude helps teams to bring these experiences to life by providing them with quantitative and qualitative insights, recommendations and predictions about what customers are doing and why across the entire customer journey. And because Amplitude standardizes, governs and centralizes data across all sources, teams can confidently use these insights to drive the best results.
mParticle is the customer data platform (CDP) of choice for the world’s leading multi-channel consumer brands. Leading business-to-consumer (B2C) companies use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey.
Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure.
Enable LiveRamp's foundational identity solutions, including identity resolution and transcoding, for AWS. Generate a common ID for all customers within a collaboration to more accurately match and analyze across shared datasets, supporting privacy-enhanced media planning, insights, data enrichment, media activation, and measurement use cases.
ZoomInfo offers a comprehensive suite of products and services to power your business with best-in-class, modern, foundational and trusted B2B commercial data directly in your workflows and systems. ZoomInfo provides firmographic, demographic and technographic data, along with real-time insights, to drive your go-to-market strategy:
- 165M+ Company Locations
- 31K+ Technographics
- 140M+ Professionals
- 38M+ Online Sources Scanned Daily
ZoomInfo gathers intelligence from far and wide with the help of AI, machine learning and a portfolio of sources, all without compromising on data quality. Organizations that successfully integrate external business data into their operations can outperform other companies by unlocking improvements in growth and profitability.
With Snowplow you can act on your data in real-time. All the data being loaded into your data warehouse is first written to a real-time stream - Kinesis - that you can read off to power your real-time applications.
This Guidance shows how independent software vendors (ISVs) across the advertising and marketing technology industry can increase their customer engagement by integrating their customers’ large language model (LLM) within the ISV’s generative artificial intelligence (AI) application.
This Guidance shows you how to use customer data platforms (CDPs) to set up a collaboration between first-party marketing data and third-party data from a publishing partner.
This Guidance demonstrates how to design an intelligent brand system that is capable of evaluating social media posts, so you can measure brand performance, create dynamic content, and protect your brand.
This Guidance helps you implement server-side tagging to collect event data and perform data analysis in near real time. You can then ingest this data to both AWS and Google Analytics™ service.
