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How NatWest Bank Personalizes the Customer Experience Using AWS
NatWest Group is one of the largest banks in the United Kingdom. Formally established in 1968, the company has origins dating back to 1727. NatWest Group seeks to use its rich legacy data to innovate and personalize its personal, business, and corporate banking and insurance services. Zackary Anderson, the chief data and analytics officer, discussed the company's use of machine learning and data analytics to engage and personalize messaging for its large customer base of 20 million customers. NatWest Group has successfully deployed nearly 100 machine learning models, using Amazon SageMaker, with the goal of having thousands in the next two years. The impact of its personalized messaging approach has been significant, including saving customers in poorer neighborhoods nearly half a million pounds in ATM fees within six months, reducing fraud, and enhancing overall customer wellbeing.
AWS Services Used
Amazon SageMaker
Amazon SageMaker is built on Amazon’s two decades of experience developing real-world ML applications, including product recommendations, personalization, intelligent shopping, robotics, and voice-assisted devices.
Affirm is a payment network that empowers consumers and helps merchants drive growth through flexible and transparent financing options. The company wanted to streamline its security operations program to address manual triage, decentralized tooling, and increasing alert fatigue. AWS Partner Expel offered a managed detection and response (MDR) service that integrated seamlessly with Affirm’s Amazon Web Services (AWS) environment. Expel MDRTM centralizes monitoring, automates routine tasks, and enhances detection and response workflows Expel reduced the volume of security alerts fielded by engineers by 50 percent and helped Affirm scale the foundations of its security operations program efficiently.
MarketReader is an artificial intelligence (AI) analytics platform providing the financial sector with data-driven explanations of real-time asset movement. During development, MarketReader experienced delays in data delivery and received incomplete datasets from its initial data provider—which reduced the quality of the platform’s insights. To launch its differentiated product, the MarketReader team moved to cloud-based data solutions from AWS Partner Nasdaq, hosted on Amazon Web Services (AWS), to obtain direct access to high-quality, real-time market data for all US-listed securities. This approach elevated MarketReader’s US market coverage, increased data delivery time by 98 percent, and helped the platform go live within eight months. MarketReader now delivers timely, accurate insights. It publishes a daily newsletter in only seven minutes, driving customer engagement and expanding the newsletter’s reach up to 400 percent beyond MarketReader’s current client base.
Steve Day, Chief Technology Officer at NAB shares how the bank is using Amazon Q Developer to boost developer productivity and reimagine the future of the developer experience.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.
