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How NatWest Bank Personalizes the Customer Experience Using AWS
NatWest Group is one of the largest banks in the United Kingdom. Formally established in 1968, the company has origins dating back to 1727. NatWest Group seeks to use its rich legacy data to innovate and personalize its personal, business, and corporate banking and insurance services. Zackary Anderson, the chief data and analytics officer, discussed the company's use of machine learning and data analytics to engage and personalize messaging for its large customer base of 20 million customers. NatWest Group has successfully deployed nearly 100 machine learning models, using Amazon SageMaker, with the goal of having thousands in the next two years. The impact of its personalized messaging approach has been significant, including saving customers in poorer neighborhoods nearly half a million pounds in ATM fees within six months, reducing fraud, and enhancing overall customer wellbeing.
AWS Services Used
Amazon SageMaker
Amazon SageMaker is built on Amazon’s two decades of experience developing real-world ML applications, including product recommendations, personalization, intelligent shopping, robotics, and voice-assisted devices.
One of the big four banks in Australia, National Australia Bank (NAB) provides retail banking services to more than 10 million customers and is the largest business lender in the country.
As Australia’s leading business bank, National Australia Bank (NAB) continue their cloud migration at great speed, and the numbers come in for customer — and developer — satisfaction.
Crece Más, a company devoted to helping entrepreneurs thrive, wanted to develop a platform to give small businesses tools to automate operations and grow—but struggled to secure funding. With the help of AWS Partner Facele and Amazon Web Services (AWS) infrastructure, Crece Más secured funding to develop a platform to manage inventory, sales, deliveries, and more. With an impressive new application, Crece Más has grown its customer base by 45 percent in just six months. The platform allows small businesses to scale, increase sales by up to 45 percent, and reduce operational costs by 25 percent, helping them expand into new markets and contribute to regional economic growth.
La compañía de servicios de factoring Capital Express quería mejorar las evaluaciones de los clientes y hacer crecer su negocio, pero tenía un sistema obsoleto que dificultaba el acceso a los datos. La compañía recurrió al socio de AWS, NetRed, para migrar sus datos utilizando los servicios de Amazon Web Services (AWS). Gracias a la migración, Capital Express pudo crear Advance, una innovadora herramienta de gestión financiera que ofrece un procesamiento de datos en tiempo real. La implementación de Advance redujo los costos operativos mensuales en un 94 por ciento. También disminuyó el tiempo necesario para la inscripción de clientes y las consultas de TI a solo cinco minutos. Estas mejoras han agilizado las operaciones y permiten una prestación de servicios más rápida, lo que aumenta drásticamente el potencial de crecimiento de Capital Express y ayuda a satisfacer las necesidades de los clientes con mayor rapidez.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.
