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Consumers have come to expect seamless and cohesive interactions with the brands they engage, making it a top priority for enterprises to deliver flawless, interconnected consumer experiences However, data silos caused by legacy systems often result in disjointed experiences across different departments, devices, and applications. Connected Experiences solutions on AWS help enterprises enhance data collection, governance, and unification. By making data more cohesive, enterprises can deliver a better experience at every touchpoint of the consumer’s journey.
Amplitude helps financial services organizations like Square meet customers in the moment, with real-time experiences that drive engagement, improve conversion and bolster retention. Amplitude helps teams to bring these experiences to life by providing them with quantitative and qualitative insights, recommendations and predictions about what customers are doing and why across the entire customer journey. And because Amplitude standardizes, governs and centralizes data across all sources, teams can confidently use these insights to drive the best results.
Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure.
The most trusted, secure, and globally deployed graph database. At real-world scale, you get no-compromise performance, reliability, and data integrity.
Accelerate modernization to AWS with high-performance native ETL/ELT. Rapidly integrate, manage and govern data with seamless access and delivery between cloud and on-premises data sources and Amazon Redshift, Amazon S3 and Amazon RDS with Informatica’s iPaaS (Informatica Intelligent Cloud Services).
Experience iD is a single, unified system for all your experience data. From the things people tell you directly, to signals in unstructured data like social media posts, reviews, conversations and more, Experience iD gives you a true 360 degree view of their experience.
- Build rich experience profiles for every customer and employee
- Map, vizualize, and analyze the end-to-end journey to know exactly where to intervene
- Give every customer the 1-on-1 experience they expect and want
This Guidance illustrates how to use AWS Glue machine learning (ML) transform and AWS Lake Formation FindMatches to harmonize, or de-duplicate, customer data from different sources.
