In this insightful talk from AWS re:Invent 2023, Mai-Lan Tomsen Bukovec, VP of Technology at AWS, explores how businesses can leverage their existing data architecture for generative AI applications. She outlines three key data initiatives crucial for generative AI success: using custom data to differentiate AI systems, adapting existing data architectures, and becoming your own best auditor for AI applications. The presentation features case studies from Adobe and Pinterest, showcasing how these companies have successfully implemented generative AI at scale using AWS services. Bukovec also highlights recent AWS innovations that support generative AI workflows, including improvements to Amazon S3, Amazon Bedrock, and new features for data management and responsible AI practices. This comprehensive overview provides valuable insights for data practitioners and business leaders looking to harness the power of generative AI while maintaining data quality, security, and compliance.