AWS Entity Resolution is a new ML-powered service that helps companies match and link related records across multiple data sources. In this video from the AWS New York Summit 2023, Devora Golak introduces the service and its key benefits, including quick setup, flexible configuration, and processing data where it resides. A product demo showcases the easy-to-use interface for creating matching workflows. Customer examples from ActionIQ and Merkel demonstrate how AWS Entity Resolution is being used to unify customer data and enable personalized experiences. The video highlights how this service addresses the challenge of fragmented data across organizations and enables companies to unlock more value from their data assets.