Amazon Q is a new generative AI-powered assistant designed specifically for work environments. It can be customized to your business needs, enabling conversations, problem-solving, content generation, and actions using your company's data and expertise. Amazon Q provides immediate, relevant, and actionable information to streamline tasks, speed up decision-making, and foster creativity and innovation. The video showcases how Amazon Q assists with building on AWS, creates dashboards in Amazon QuickSight, and enhances customer service in Amazon Connect.