In this insightful presentation from AWS re:Invent 2023, Tom Godden, an enterprise strategist with Amazon Web Services, explores the transformative potential of Generative AI. Drawing on lessons from past technological revolutions, Godden outlines six key principles for successfully implementing Generative AI in business. He emphasizes the importance of using the right tools, building strong foundations, managing skepticism and hype, developing new skills, reimagining work processes, addressing new risks and responsibilities, and recognizing the explosive value potential. Godden highlights AWS services like Amazon Bedrock and CodeWhisperer, demonstrating how they can be leveraged to harness the power of Generative AI while maintaining data security and control. This talk provides valuable guidance for leaders navigating the Generative AI landscape, offering a balanced perspective on its challenges and opportunities.