In this insightful session from AWS re:Inforce 2023, Kurt Kufeld and Jesse Dougherty, VPs at AWS, discuss the critical importance of end-to-end security in cloud computing. They emphasize how integrating security early in the development process can actually accelerate innovation and business growth. The speakers share AWS's approach to security, including their weekly security meetings and continuous improvement processes. They also highlight key AWS services like GuardDuty, IAM, and CloudFormation that enable customers to implement robust security measures efficiently. The discussion covers the evolution of security practices at AWS, the benefits of cloud-based security, and how organizations can create a strong security culture. Practical examples and case studies illustrate how companies have leveraged AWS security services to enhance their operations and move faster in the market.