“We’re looking to partner with AWS’s expertise in cloud and Amazon Bedrock with Loka’s expertise in generative AI, engineering, and AI and ML, and Cameo’s expertise in celebrity, and really bring all three together to build this awesome product feature.” - Dom Scandinaro, Chief Technology Officer

Cameo, an online marketplace connecting fans with over 50,000 celebrities for personalized video messages teamed up with AWS Partner Loka to develop a chat-based discovery process using generative AI. This solution aims to provide a more personalized and efficient experience by engaging users in conversation to understand their needs and preferences, then recommending relevant categories and celebrities. The solution leverages Claude on AWS Bedrock to improves conversion rates, reduce time to purchase, and increase customer satisfaction by streamlining the discovery process.

Opportunity:
- Helping users find the right celebrity out of 50,000+ options
- Making the discovery process more efficient and personalized

Solution:
- Developed chat-based discovery using Claude on Amazon Bedrock
- Uses conversational AI to understand user needs and make recommendations

Outcome:
- Improved conversion rates
- Reduced time to purchase
- Increased customer satisfaction
- More personalized video recommendations

AWS Services Used:
Amazon Bedrock

Learn more about AWS Partner Loka and its offerings on AWS Marketplace