This video from AWS re:Invent 2023 explores the latest innovations in AWS Backup, a fully managed service that centralizes and automates data protection across AWS services and hybrid workloads. Heather Munoz and Kenneth Hui from AWS discuss new features and capabilities, including improved console experiences, restore testing, and cost optimization for long-term EBS snapshot storage. The session also features customer testimonials from Supercell, Liberty Mutual, and JPMorgan Chase, who share their experiences implementing AWS Backup to meet complex data protection needs in large enterprises. Key themes include centralization of backup policies, compliance and governance, disaster recovery, and ransomware protection. The presenters emphasize AWS Backup's ability to simplify data management at scale while providing core data protection features and compliance insights.