AWS Machine Learning Blog

Tag: Amazon Rekognition

Get started with automated metadata extraction using the AWS Media Analysis Solution

You can easily get started extracting meaningful metadata from your media files by using the Media Analysis Solution on AWS. The Media Analysis Solution provides AWS CloudFormation templates that you can use to start extracting meaningful metadata from your media files within minutes. With a web-based user interface, you can easily upload files and see the metadata that is automatically extracted. This solution uses Amazon Rekognition for facial recognition, Amazon Transcribe to create a transcript, and Amazon Comprehend to run sentiment analysis on the transcript. You can also upload your own images to an Amazon Rekognition collection and train the solution to recognize individuals. In this blog post, we’ll show you step-by step how to launch the solution and upload an image and video. You’ll be able to see firsthand how metadata is seamlessly extracted.

Aella Credit empowers underbanked individuals by using Amazon Rekognition for identity verification

Aella Credit is a financial services company based in West Africa that provides instant loans to individuals with a verifiable source of income in emerging markets by using biometric and employer data. For those in emerging markets, identity verification and validation is one of the major challenges for people who don’t have easy access to […]

Marinus Analytics fights human trafficking using Amazon Rekognition

Marinus Analytics is a woman-owned company, founded in 2014, that builds AI tools that turn big data into actionable intelligence. They are dedicated to using artificial intelligence, such as the facial recognition features available in Amazon Rekognition, to help find human trafficking victims and reunite them with their families. “We believe that artificial intelligence shouldn’t […]

Amazon Rekognition is now available in the Asia Pacific (Seoul) and Asia Pacific (Mumbai) Regions

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Amazon Rekognition is now available in the Asia Pacific (Seoul) and Asia Pacific (Mumbai) AWS Regions. Amazon Rekognition is a deep learning-based image and video analysis service that can identify objects, people, text, scenes, and activities, as well as detect […]

Thorn collaborates with Amazon Rekognition to help fight child sexual abuse and trafficking

Thorn is a non-profit organization dedicated to stopping the spread of child sexual abuse material and standing up to child traffickers. Thorn’s tools have been used to identify 5,894 child sex trafficking victims and rescue 103 children where their sexual abuse was recorded and distributed. Using AWS services such as Amazon Rekognition, Thorn has seen […]

Thoughts On Machine Learning Accuracy

This blog shares some brief thoughts on machine learning accuracy and bias. Let’s start with some comments about a recent ACLU blog in which they ran a facial recognition trial. Using Rekognition, the ACLU built a face database using 25,000 publicly available arrest photos and then performed facial similarity searches on that database using public […]

Building a scalable and adaptable video processing pipeline with Amazon Rekognition Video

This is a guest post by Joe Monti, Sr. Software Engineer at VidMob. Vidmob is, in their own words, “the world’s leading video creation platform, with innovative technology solutions that enable a network of highly trained creators to develop marketing communications that are insight-driven, personalized, and scalable. VidMob creators are trained to produce the full […]

Open Influence uses Amazon Rekognition to enhance its influencer marketing platform

Open Influence is an end-to-end influencer marketing platform that uses artificial intelligence to enable global brands and agencies to quickly and easily identify relevant influencers.  Influencer marketing has become a popular way for corporate brand marketers to work with influential leaders on social media to reach a specific audience. These influencers are critical in executing […]

VidMob combines computer vision and language AI services for data-driven creative asset production

VidMob is a social video creation platform that marketers of all sizes can use to develop personalized advertising communications at scale. VidMob uses machine learning (ML) to power its SaaS application. This application uses metadata extraction and sentiment analysis to provide marketers with actionable insights into which creative assets resonate with their intended audience, and […]

Some quick thoughts on the public discussion regarding facial recognition and Amazon Rekognition this past week

We have seen a lot of discussion this past week about the role of Amazon Rekognition in facial recognition, surveillance, and civil liberties, and we wanted to share some thoughts.

Amazon Rekognition is a service we announced in 2016. It makes use of new technologies – such as deep learning – and puts them in the hands of developers in an easy-to-use, low-cost way. Since then, we have seen customers use the image and video analysis capabilities of Amazon Rekognition in ways that materially benefit both society (e.g. preventing human trafficking, inhibiting child exploitation, reuniting missing children with their families, and building educational apps for children), and organizations (enhancing security through multi-factor authentication, finding images more easily, or preventing package theft). Amazon Web Services (AWS) is not the only provider of services like these, and we remain excited about how image and video analysis can be a driver for good in the world, including in the public sector and law enforcement.