AWS Partner Network (APN) Blog
Category: Customer Solutions
AWS Well-Architected SaaS Lens Helps Customers Transform to a Software-as-a-Service Model
To help accelerate firms building SaaS solutions on AWS, the SaaS Factory team led an effort to build a new AWS Well-Architected SaaS Lens. With this release, AWS Partners have another tool to help customers with SaaS workloads on AWS. The SaaS Lens can be applied to existing workloads, or used for new workloads you define in the tool. There are no costs in using the Well-Architected Tool. Developers and architects can use it to improve their applications or get visibility into multiple workloads.
AWS ISV Accelerate Helps Partners Co-Sell with AWS and Reach New Customers
ISVs are increasingly seeking access to AWS customers to grow their cloud business, and they want a simple way to engage AWS field sellers on joint customer opportunities. That’s why we designed the AWS ISV Accelerate Program to enable partners to co-sell with Amazon Web Services. This program helps AWS Partners drive new business and accelerate sales cycles by connecting participating ISVs with the AWS Sales organization.
AWS Spurs Enterprise-Tech Startups Growth with Expanded Partner Program and Benefits
AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.
AWS Travel and Hospitality Competency Partners Help Customers Build Resilience for the Long Run
It has undoubtedly been a challenging year for the travel and hospitality industry. At AWS, we are keenly aware of this and are committed to helping our customers build resilience for the long run. To support customers at this crucial time, we are proud to announce the launch of the new AWS Travel and Hospitality Competency. This designation takes on the heavy lifting of identifying and validating the most experienced AWS Partners who can help industry customers succeed—specifically at times of disruption.
AWS Public Safety & Disaster Response Competency Expands to Include Technology Partners
AWS helps first responders, public safety agencies, and emergency and disaster response organizations complete their mission and mitigate impact to communities affected by emergencies and disasters. In 2019, we announced the launch of the AWS Public Safety & Disaster Response Competency for AWS Consulting Partners. Now, we are excited to launch an additional track within this AWS Competency that showcases specialized and dedicated AWS Technology Partners.
Coming Soon: The AWS Energy Competency
At AWS, we are committed to supporting the global energy industry in safely meeting the energy demands the world needs today, while accelerating their transition to a more balanced and sustainable energy future. The AWS Energy Competency will formally launch in 2021 and introduce AWS Partners who have achieved this high-bar designation. Through the AWS Energy Competency, customers will have access to highly specialized AWS Partners for assistance in accelerating their digital transformation.
Coming Soon: The AWS Mainframe Modernization Competency
Recognizing the complexity of a mainframe migration, AWS customers seek proven methodologies, tools, and best practices to empower successful migrations. The APN plays a critical role in these efforts by providing proven technology products and services for customers’ mainframe migrations. We are excited to pre-announce the launch of the AWS Mainframe Modernization Competency which gives customers confidence in choosing right right AWS Partners to team up with.
AWS Partners Are Enthusiastic About Validating Their Solutions with AWS Outposts
While AWS Outposts enables customers to easily scale their on-premises applications using AWS services and tools, integrating with customer-owned, third-party solutions for storage, security, analytics, and DevOps is important to ensuring positive customer outcomes. Earlier this year, we launched the AWS Outposts Ready Program with 35 solution offerings across 32 AWS Technology Partners. Since then, enthusiasm for the program has only grown with partners and customers alike.
How AWS Marketplace is Innovating to Help Customers Modernize, Transform, and Govern
We see customers increasingly turn to AWS Marketplace to modernize the software they use, and to transform their software supply chain. AWS Marketplace helps you reach more customers, establish contracts faster, and automate renewals. It also enables data sharing with AWS and a co-sell motion with the AWS Sales team. Learn how partners can leverage AWS Marketplace to delight customers through innovations that help them modernize, transform, and govern.
Unify On-Premises and Cloud-Hosted Data Assets Using Informatica Enterprise Data Catalog
Systems are growing more complex, cloud applications are growing in adoption, and cloud data lakes are being increasingly deployed. At the same time, organizations need to implement data cataloging solutions to provide data governance, data analytics, or pure metadata management. Informatica Enterprise Data Catalog (EDC) scans and catalogs an enterprise’s data assets, whether hosted on the cloud or stored on-premises.









