AWS Big Data Blog
Melting the ice — How Natural Intelligence simplified a data lake migration to Apache Iceberg
Natural Intelligence (NI) is a world leader in multi-category marketplaces. In this blog post, NI shares their journey, the innovative solutions developed, and the key takeaways that can guide other organizations considering a similar path. This article details NI’s practical approach to this complex migration, focusing less on Apache Iceberg’s technical specifications, but rather on the real-world challenges and solutions encountered during the transition to Apache Iceberg, a challenge that many organizations are grappling with.
How Cloudinary transformed their petabyte scale streaming data lake with Apache Iceberg and AWS Analytics
This post is co-written with Amit Gilad, Alex Dickman and Itay Takersman from Cloudinary. Enterprises and organizations across the globe want to harness the power of data to make better decisions by putting data at the center of every decision-making process. Data-driven decisions lead to more effective responses to unexpected events, increase innovation and allow […]
How Aura from Unity revolutionized their big data pipeline with Amazon Redshift Serverless
Aura from Unity (formerly known as ironSource) is the market standard for creating rich device experiences that engage and retain customers. In this post, we describe Aura’s successful and swift adoption of Redshift Serverless, which allowed them to optimize their overall bidding advertisement campaigns’ time to market from 24 hours to 2 hours. We explore why Aura chose this solution and what technological challenges it helped solve.
Orca Security’s journey to a petabyte-scale data lake with Apache Iceberg and AWS Analytics
This post is co-written with Eliad Gat and Oded Lifshiz from Orca Security. With data becoming the driving force behind many industries today, having a modern data architecture is pivotal for organizations to be successful. One key component that plays a central role in modern data architectures is the data lake, which allows organizations to […]
Extend your Amazon Redshift Data Warehouse to your Data Lake
Amazon Redshift is a fast, fully managed, cloud-native data warehouse that makes it simple and cost-effective to analyze all your data using standard SQL and your existing business intelligence tools. Many companies today are using Amazon Redshift to analyze data and perform various transformations on the data. However, as data continues to grow and become […]




