AWS Big Data Blog

Yukinori Koide

Author: Yukinori Koide

Optimize Delivery of Trending, Personalized News Using Amazon Kinesis and Related Services

Gunosy aims to provide people with the content they want without the stress of dealing with a large influx of information. We analyze user attributes, such as gender and age, and past activity logs like click-through rate (CTR). We combine this information with article attributes to provide trending, personalized news articles to users. In this post, I show you how to process user activity logs in real time using Amazon Kinesis Data Firehose, Amazon Kinesis Data Analytics, and related AWS services.