AWS Big Data Blog
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Optimize Delivery of Trending, Personalized News Using Amazon Kinesis and Related Services
Gunosy aims to provide people with the content they want without the stress of dealing with a large influx of information. We analyze user attributes, such as gender and age, and past activity logs like click-through rate (CTR). We combine this information with article attributes to provide trending, personalized news articles to users. In this post, I show you how to process user activity logs in real time using Amazon Kinesis Data Firehose, Amazon Kinesis Data Analytics, and related AWS services.
Decreasing Game Churn: How Upopa used ironSource Atom and Amazon ML to Engage Users
This is a guest post by Tom Talpir, Software Developer at ironSource. ironSource is as an Advanced AWS Partner Network (APN) Technology Partner and an AWS Big Data Competency Partner. Ever wondered what it takes to keep a user from leaving your game or application after all the hard work you put in? Wouldn’t it be great […]
How SmartNews Built a Lambda Architecture on AWS to Analyze Customer Behavior and Recommend Content
This is a guest post by Takumi Sakamoto, a software engineer at SmartNews. SmartNews in their own words: “SmartNews is a machine learning-based news discovery app that delivers the very best stories on the Web for more than 18 million users worldwide.” Data processing is one of the key technologies for SmartNews. Every team’s workload […]

