Amazon Game Tech Blog

How EA reaches and delights players using data and AI

The world of games has changed a lot over the years. And as developers continue to innovate, games could change more in the next 5 years, than they did in the last 45.

Games are already much more connected, more social, and ever changing as new content drops all the time.

All of this generates enormous amounts of data every day. And to continue to reach and delight players, that data and the technologies you use to act on it, are critical.

Watch VP of Engineering, Data and AI, Kazi Zaman show us how EA utilizes data and AI and ML to improve the experience for players through content recommendations, bad actor detection, and even AI-powered world building:

Learn more about all of the solutions offered for game developers from across Amazon by visiting the Game Tech homepage.

You can also watch the full keynote from the Sydney AWS Summit on the AWS Twitch channel.