Author: Alice Antoniazzi

Alice Antoniazzi leads the EMEA Retail and Consumer Packaged Goods (CPG) Go-to-Market practice at Amazon Web Services (AWS). She helps large companies from the industry to drive brand growth and differentiation as well as productivity and cost efficiencies by unlocking the power of AWS cloud. Previously, Alice led the AWS Transformation practice for EMEA and worked with executives of Fortune 500 companies to re-invent their business models and accelerate the achievement of their business objectives through technology. Before joining AWS, she spent 8 years as sales and category director at Procter & Gamble Germany and Europe, where she gained a deep understanding of how a large consumer goods enterprise responds to opportunities and challenges linked to market and consumer trends, and established strong partnerships with regional and global retailers. Her domains of expertise include pricing, assortment, promotions, and channel management for Fast Moving Consumer Goods. She is passionate about innovation and new product development, strategy alignment and implementation, entrepreneurship, and cultural change. Alice holds an MBA from SDA Bocconi with a concentration in innovation, she is a D&I ambassador and mentor, and sits on the Board of the SDA Bocconi Tech Club and an Italian agri-tech start-up.