Author: Eric Seiberling

In many ways, consumer packaged goods (CPG) brands face many areas of uncharted territory in today’s business climate: pandemics, supply chain disruptions, and ever-changing regulations and consumer expectations. However, despite such volatility, CPGs also face enormous opportunities, as consumer demand continues to rise at an astonishing rate. The following three key principles should be considered […]

Hydration is paramount to our health, but sustainable hydration is paramount to our environment. The EPA estimates over 69% of plastic container and packaging waste in the United States is landfilled, leaving the recycling rate of polyethylene terephthalate (PET) soft drink and water bottles staggeringly low. To combat this environmental challenge, many beverage businesses are […]

The relevance race is real. It has everyone, from mid-size startups to large corporations, competing for a first-place prize in innovation. But for Mars Wrigley, the journey is often worth a lot more than the destination. This year, we invited Deepak Jose, global senior director of One Demand Data & Analytics at Mars Wrigley, to […]

Trends don’t just point us in generalized directions; they shape industries, change landscapes and most importantly, they inform businesses. To be brief, trends matter. Working in digital commerce, this is something an AWS Retail Competency Partner VTEX understands firsthand. At this year’s Industry Innovators virtual event, we welcomed VTEX’s Analyst in Residence Jordan Jewell to share […]

With their demands constantly changing, shoppers want the best and they want it now. For companies to keep up, digital product development must be a pressing response. That’s where Cencosud comes in. As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming […]

As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming Hallmark’s Chief Technology Officer Chai Pallapothula to discuss how the company is engaging shoppers and consumers with the help of digital transformation. In this post, we cover highlights from Pallapothula’s “How Hallmark […]

During our recent 2022 Industry Innovators: Retail & CPG virtual event, AWS’ Justin Honaman met up with Seth Goldman, executive chairman of Beyond Meat and co-founder of PLNT Burger and Eat the Change®, to discuss Goldman’s background in the food and beverage industry as well as the keys to innovation he discovered along the way. […]

Learn more about the sessions and speakers featured in Track 4: Sustainability at this year’s Industry Innovators Conference for Retail & CPG 2022. You’ve heard of corporate social responsibility (CSR) and environmental, social, and governance (ESG). These nonfinancial factors are taking the world by storm, but is your organization actively applying them? Sustainability is no […]

Learn more about the sessions and speakers featured in Track 3: Data & Analytics to Drive Transformation at this year’s Industry Innovators Conference for Retail & CPG 2022. Want to drive costs out while accelerating decision-making? Digitally transforming your organization is a smart place to start. It’s time retail and consumer packaged goods (CPG) companies […]

Learn more about the sessions and speakers featured in Track 2: Future of Commerce at this year’s Industry Innovator’s Conference for Retail & CPG 2022. Gone are the days of customers shopping in silos. If the last few years have taught us anything in retail, it’s that people are looking for less separation and more […]