AWS for Industries
Author: Eric Seiberling
Eric Seiberling is the global head of the consumer packaged goods industry marketing at Amazon Web Services, where he helps companies use the power of the cloud to build closer consumer relationships with their brands, improve their organizational agility, and accelerate their digital transformation. Prior to joining AWS, Eric led Dassault Systèmes North American marketing efforts, provided strategic and organizational change management consulting to top CPG and retail companies, and was a brand manager at Procter & Gamble.
Better Engagement, Better Loyalty: Track 1 of Industry Innovator’s Conference 2022
Learn more about the sessions and speakers featured in Track 1: Engaging Shoppers and Consumers at this year’s Industry Innovator’s Conference for Retail & CPG 2022. Brand loyalty is always at the top of companies’ minds, but it’s not the simplest thing to keep up. With a rapidly shifting economy, customer demographics, and unpredictable market […]
New and Noteworthy: Industry Innovator’s Conference for CPG & Retail 2022
Following a year of labor shortages, supply chain issues, and high inflation, industry leaders can’t ignore the fact that shoppers and consumers have changed. They don’t want what they wanted 5 years ago; they don’t even want what they wanted 12 months ago, leaving innovators to question: How can we best serve shoppers and consumers […]