AWS for Industries
Author: Frank Blessing
Frank Blessing is a senior solutions architect at AWS. He supports customers in the retail vertical to overcome challenges and increase business value in different areas like ecommerce, smart stores, and business operations. Additionally, he enjoys diving deeper into security and compliance topics.
Testing digital concepts in a real-world setting: In-store personalization
In today’s digital interactions, businesses use data to personalize and tailor customer experiences to almost every individual. A recent study shows that 71 percent of consumers expect personalized interactions from brands and businesses, while 76 percent are unsatisfied when they see content that is irrelevant to them. Data about customers and their touchpoints is […]