AWS for Industries
Author: Christopher Kuthan
Christopher Kuthan is Head of Worldwide Media & Entertainment solutions at AWS.
Using Machine Learning for Programmatic Product Placement in TV Advertising
TripleLift is a technology company rooted at the intersection of creative and media. The company’s real-time advertising platform inserts products and brands natively into media across desktop, mobile, TV, and streaming video. Research shows that native advertising that matches the look and feel of media experiences drives improved consumer recollection and impact. For example, product […]