AWS for Industries
Author: Rajashree Rane
Rajashree is the Worldwide BD for Retail and Consumer Goods in EMEA at Amazon Web Services (AWS), driving cloud adoption and digital transformation agendas for industry leaders. She empowers industry players to drive growth, enhance customer experiences, and optimize operations through cloud transformation. Previously, she designed cloud GTM strategies for EMEA’s retail, FMCG, Industrials, and travel verticals as a Senior Program Manager at AWS. Before AWS, she led go-to-market for Alexa Smart Homes at Amazon and managed the high-stakes Consumer Electronics category in Italy. At Unilever, she led product and category planning & transformation, import supply planning, forecasting, and distribution for iconic $50M+ brands. Rajashree’s proficiency spans product strategy, category management, go-to-market execution, and operational excellence through lean practices. Her diverse background allows her to craft pioneering cloud solutions that propel brand differentiation, productivity, and customer-centricity for retail/CPG enterprises. An ardent innovator, Rajashree champions professional growth for women in technology and STEM fields. She holds an MBA from IMD Business School and an engineering degree from the University of Mumbai.
The Future of Retail: Insights from AWS Retail & Consumer Goods Symposium 2025
The AWS Retail & Consumer Goods Symposium, held on June 24th in London, brought together influential leaders and innovators to address the transformative challenges facing the sector. Set against a backdrop of evolving consumer behaviors and technological advancement—all increasingly influenced by AI—the symposium provided crucial insights into how retailers and brands can navigate the current […]
The New Retail Paradigm: Technology, Data, and the Human Touch
I’m still thinking back to this past January, when Amazon Web Services (AWS) hosted 95 of EMEA’s leading retailers and partners in New York for its Future of Retail event. Retail giants such as Max Mara Fashion Group, ASICS, S-Group, and Illum attended to share their digital transformation journeys and future vision for the industry. […]
AWS Retail & Consumer Goods Symposium: London, Gives Glimpse into the Future of the Industry
From personalizing the shopping experience with generative artificial intelligence (AI), to new ways of delighting the omnichannel consumer, the recent AWS retail symposium illustrated the bright future of retail. AWS customers and partners gathered at the AWS Retail & Consumer Goods Symposium: London to share their digital transformation stories and discuss new advancements shaping the […]