AWS for Industries
Author: Shaila Mathias
Shaila Mathias is an ads and marketing business development lead representing the AWS suite of consumer data applications, including AWS Clean Rooms and AWS Entity Resolution. She joined AWS as a founding team member that launched the AWS Clean Rooms service in March 2023. Shaila has spent 17 years in digital data and identity for advertising activation and measurement across different companies, including AWS, LiveRamp, Oracle Data Cloud, AOL, and OMD. She now lives in Denver after a decade in Manhattan but will always be a New Yorker at heart.
4 Takeaways on Data Collaboration for Advertising and Marketing
Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to collaborate using datasets that are stored across many different channels and applications to improve the […]
Five key takeaways on data clean room collaboration from Cannes Lions
Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]