AWS for Industries
Author: Daniele Stroppa
Daniele Stroppa is the Worldwide Technical Lead for AWS Partners in Retail at Amazon Web Services, where he drives the technical strategy for AWS Partners in Digital Commerce, Customer Engagement, and Generative AI. With over a decade of experience at AWS across multiple leadership roles, Daniele has established himself as a thought leader in cloud architecture and retail technology solutions. As an active member of the MACH Alliance Technical Council, he plays a key role in defining industry standards and supporting organizations in their journey toward composable architecture. Prior to his current role, Daniele led teams across EMEA and contributed to various AWS initiatives, including the Amazon EC2 Container Service (ECS) team. He combines his deep technical expertise with a passion for helping organizations deliver innovative solutions that drive business value.
Optimize Your Retail Business for AI Search Platforms with AWS and Botify
As artificial intelligence (AI) transforms digital discovery and consumer behavior, retailers and brands face a critical challenge: how to remain visible in an era of AI-powered search platforms. In this new paradigm, bots are increasingly acting on behalf of consumers, allowing them to move from product discovery to purchase directly in the AI platform. This […]
Build modern commerce MACH solutions on AWS
Modern commerce applications require flexible and scalable solutions that can keep up with the rapid pace of change. MACH (Microservices-based, API-first, Cloud-native SaaS, Headless) has become increasingly popular in recent years due to its ability to provide flexibility, scalability, and agility to businesses looking to stay competitive in the digital world. Read more about MACH […]
How to Integrate Your Headless Commerce Retail Store With Commercetools—Part 2
In our previous post How to Integrate Your Headless Commerce Retail Store With Commercetools—Part 1, we walked you through the process to integrate an ecommerce store front end with a backend retail microservice from the commercetools solution using commercetools’s APIs. Built in the Amazon Web Services (AWS) cloud, commercetools provides a set of flexible REST […]
How to Integrate Your Headless Commerce Retail Store With Commercetools – Part 1
In recent years, many retailers have adopted new, modern ecommerce strategies as a point of differentiation by creating unique shopping experiences that reduce friction and increase customer engagement. Headless commerce is one approach that has gained a lot of traction because the storefront technology is decoupled from the backend commerce functionality. With headless commerce, you […]