Category: Retail

Scalable live commerce solution supports Natura and other major Brazilian companies  Established at the height of the COVID-19 pandemic, live interactive streaming platform StreamShop now helps some of the largest companies in Brazil to connect with consumers through high-quality, low-latency live commerce streams. The company’s customizable offering helps brands to easily integrate shoppable live video […]

The relevance race is real. It has everyone, from mid-size startups to large corporations, competing for a first-place prize in innovation. But for Mars Wrigley, the journey is often worth a lot more than the destination. This year, we invited Deepak Jose, global senior director of One Demand Data & Analytics at Mars Wrigley, to […]

Today’s shoppers have seemingly endless retail options online—to the point where many have ditched the in-store experience altogether. Competition is fierce. Once a customer finds their way to a website, it’s never been more important to keep them there. One of the quickest ways to lose them is a website that’s weighed down by poor-quality […]

For the past 110 years, an in-person retail experience has reigned as the queen of sales strategy at L’Oréal. Customers shopping for any of the company’s sub-brands—including Lancôme, La Roche-Posay, and Kérastase—most likely went to their closest beauty counter, salon, or pharmacy and made their purchase. Those looking for luxury hair-care products from Kérastase expected […]

What would shopping look like if you could walk into a store, grab what you want, and just go? Consumers want convenient experiences. According to the 2021 Shopper Vision Study from Zebra Technologies, 60 percent of respondents state that long wait times to check out are a major concern while shopping in a store. The […]

Retail leaders worldwide, like Best Buy, Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando, are accelerating innovation and digital transformation by leveraging cloud retail solutions, software, and tools to harness insights from data at scale. From unparalleled personalized recommendations to AI-driven supply chain planning and inventory optimization, AWS helps brands drive faster market differentiation and growth. […]

High-end customers want a personalized experience when they shop. Why? Because of all the benefits digital technology delivered when the COVID-19 pandemic began. Staying safe was paramount but buying from the comforts of home, finding a wider array of options than in stores, and experiencing fast shipping contributed to online shopping mania. With customers stuck […]

The importance of asset tracking Every day, Amazon.com receives millions of shipments from suppliers. A purchase order from Amazon to a supplier typically includes a large quantity of shipping containers, or assets, that will be delivered to various Amazon warehouses at different times. To determine if items are lost or misplaced in the large, complicated […]

Trends don’t just point us in generalized directions; they shape industries, change landscapes and most importantly, they inform businesses. To be brief, trends matter. Working in digital commerce, this is something an AWS Retail Competency Partner VTEX understands firsthand. At this year’s Industry Innovators virtual event, we welcomed VTEX’s Analyst in Residence Jordan Jewell to share […]

You already have basic footfall data that shows the number of people in your store at any given hour, and you know your sales data per hour, so you can produce a rough “conversion” rate for your customers. But what if you could get more granular data about your customers’ behavior? What if you could […]